Marketing Communications: An Integrated Approach

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9780749442651: Marketing Communications: An Integrated Approach

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From the Publisher:

Paul Smith is firmly established as one of Europe's leading marketing authors and is now a senior examiner for the CIM's new eMarketing Award. The CEO of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions.

About the Author:

Paul R. Smith is firmly established as one of Europe's leading marketing authors. The MD of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both Kogan Page).

Jonathan Taylor teaches marketing at London Metropolitan University and is Chairman of Visionpoint, a leading marketing communications consultancy.

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Paul R. Smith , Jonathan Taylor
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Smith, Paul R., Taylor, Jonathan
Published by Kogan Page Business Books (2004)
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Book Description Kogan Page Business Books, 2004. Paperback. Book Condition: New. Bookseller Inventory # P110749442654

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