Marketing Communications: An Integrated Approach

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9780749442651: Marketing Communications: An Integrated Approach
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Paul Smith is firmly established as one of Europe's leading marketing authors and is now a senior examiner for the CIM's new eMarketing Award. The CEO of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions.

About the Author:

Paul R. Smith is firmly established as one of Europe's leading marketing authors. The MD of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both Kogan Page).

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Other Popular Editions of the Same Title

9780749426996: Marketing Communications

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ISBN 10:  0749426993 ISBN 13:  9780749426996
Publisher: Kogan Page, 1998
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9780749436698: Marketing Communications: An Integrated Approach

Kogan ..., 2001
Softcover

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