The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

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9780749443665: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
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* Draws on the very latest research into the workings of the human brain

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About the Author:

Erik Du Plessis is President of the Johannesburg-based research agency, Impact Information, famous for its Adtrack system of monitoring the memorability of television advertising, which has been adopted by UK, Swedish, Korean and East African markets. Impact is now part of the Millward Brown Group, one of the world's top 10 market research companies with 65 offices in 39 countries.

Review:

""Of all the books I have reviewed for this column over the past two years, The Advertised Mind is certainly one of the most interesting... [Erik du Plessis] has carried out some intelligent research, drawn some valuable conclusions, and explained complex subject-matter without resorting to spin, posturing or unnecessary jargon. Highly recommended.

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9780749450243: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

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ISBN 10:  074945024X ISBN 13:  9780749450243
Publisher: Kogan Page, 2008
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