The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

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9780749443665: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

* Draws on the very latest research into the workings of the human brain

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About the Author:

Erik Du Plessis is President of the Johannesburg-based research agency, Impact Information, famous for its Adtrack system of monitoring the memorability of television advertising, which has been adopted by UK, Swedish, Korean and East African markets. Impact is now part of the Millward Brown Group, one of the world's top 10 market research companies with 65 offices in 39 countries.

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Du Plessis, Erik
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Book Description Kogan Page Business Books, 2005. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised. Bookseller Inventory # ABE_book_new_0749443669

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Book Description Kogan Page Business Books. Hardcover. Book Condition: New. 0749443669 Kogan Page hardcover w/dust jacket, 2005, No marks or 'shelf wear'.New/New.New mylar cover, bubble-wrapped and mailed in a Box w/delivery confirmation. Bookseller Inventory # 48724

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