Synopsis
Established market researchers offer a complete, step-by-step guide to basic principles and techniques
Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, ""An Introduction to Market and Social Research"" is essential to students and anyone looking for guidance to managing research.
Published with the Market Research Society
Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, ""An Introduction to Market and Social Research"" is essential to students and anyone looking for guidance to managing research.
Published with the Market Research Society
"synopsis" may belong to another edition of this title.
About the Author
Paul Hague is director of B2B International Ltd, a market research agency. He is a Visiting Fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is also the author of Market Research: A Guide to Planning, Methodology & Evaluation and co-author of Market Research in Practice, both published by Kogan Page.
"About this title" may belong to another edition of this title.
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An Introduction to Market and Social Research: Plannning and Using Research Tools and Techniques (Market Research in Practice)
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Kogan Page Business Books, 2006
ISBN 10: 0749443774
ISBN 13: 9780749443771
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