Effective Communication Skills for Public Relations (PR in Practice)

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9780749444075: Effective Communication Skills for Public Relations (PR in Practice)
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Make ideas contagious through every channel of communication
Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase ""meme"" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

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About the Author:

Andy Green is a fellow of the Institute of Public Relations and is a leading expert on communications and creativity. He is the driving force behind the Wakefield Media and Creativity Centre, is a partner with Wakefield-based GREEN communications and Managing Director of creativity@work. He is the author of Creativity in Public Relations (Kogan Page).

Review:

"Offers a wealth of practical advice and guidance on understanding new trends and challenges facing communicators, particularly in the use of word-of-mouth, networking and branding." BPRA, Association of Public Relations Agencies in Switzerland "Clear, accessible and not patronising, Green's book brings back the attention of the PR professional to the first object of his job: 'people' and it can also be useful for readers outside the PR sector." Italian Institute of PR "Offers ideas for modern marketing and personal communications on topics such as branding and networking." Huddersfield Daily Examiner "Offers ideas of modern marketing and personal communications on topics such as branding and networking." Kirklees Business News "Practitioners should welcome what is, in effect, two books for the price of one: a guide to word of mouth marketing and a guide to professional networking." Behind the Spin "A communications expert writes in terms of communicating one's 'inner brand' and managing the communications environment." Reference and Research Book News "An impressive title, deploying creative tactics that supplement more typical 'PPD' specific titles, such as Cottrell's Skills for Success books." Paul Simpson - Greenwich College

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