Commonsense Direct & Digital Marketing

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9780749447601: Commonsense Direct & Digital Marketing
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Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

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About the Author:

Drayton Bird was Vice Chairman and Creative Director Worldwide of Ogilvy and Mather Direct, the world’s largest direct marketing firm.  Today he is Chairman of The Drayton Bird Partnership, which handles direct marketing and other marketing activities for clients both large and small.  He is also the author of How to Write Sales Letters that Sell (also Kogan Page).

Review:

"Read and re-read it.  It contains the knowledge of a lifetime." -- David Oglivy

"If you read no other book on direct marketing you should find the time to read this one." -- Direct Marketing International

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Other Popular Editions of the Same Title

9780844231822: Commonsense direct marketing

Featured Edition

ISBN 10:  0844231827 ISBN 13:  9780844231822
Publisher: NTC Business Books, 1990
Hardcover

9780844235431: Commonsense Direct Marketing

Ntc Bu..., 1994
Hardcover

9780749431211: Commonsense Direct Marketing

Kogan ..., 2000
Softcover

9780749425845: Commonsense Direct Marketing (Professional Paperbacks)

Kogan ..., 1999
Softcover

9780749409968: Commonsense Direct Marketing

KOGAN ..., 1993
Hardcover

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