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""Ideal for executives or PR pros who which to learn about successful brands through practical examples,"" PR Week. ""Highly entertaining and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working in branding and advertising will find useful,"" Research A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, ""the performance brand,"" and Coca-Cola, ""the ultimate brand"" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.
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Matt Haig is an acclaimed author and journalist. His titles include: Brand Failures, Brand Success, Brand Royalty, E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook.Review:
""Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best."" - Brandchannel.com
See an excerpt on the American Educational Foundation website!
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Book Description Kogan Page, 2006. Paperback. Condition: New. Seller Inventory # DADAX0749448261
Book Description Condition: Brand New. New. Seller Inventory # DH pb29pg1152to1351-9395
Book Description Paperback. Condition: NEW. New and unread. Returned from wholesaler or retailer. Seller Inventory # AD-00012747-B
Book Description Condition: New. New. Seller Inventory # M-0749448261