Brand Royalty: How the World's Top 100 Brands Thrive & Survive

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9780749448264: Brand Royalty: How the World's Top 100 Brands Thrive & Survive
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""Ideal for executives or PR pros who which to learn about successful brands through practical examples,"" PR Week. ""Highly entertaining and full of fascinating facts ... stuffed with ideas, some overt, some implied, that anyone working in branding and advertising will find useful,"" Research A natural companion to Matt Haig's bestselling Brand Failures, Brand Royalty is a comprehensive collection of successful brand stories. Entertaining and thought-provoking, it helps readers identify the factors behind each success. Haig devised a list of the world's 100 most successful brands, using such criteria as financial success, longevity and innovativeness. His list covers companies as varied as Adidas, ""the performance brand,"" and Coca-Cola, ""the ultimate brand"" and everything in between, providing invaluable insight into the branding efforts of Ford, IKEA, Gucci and Ben & Jerry's. Includes comments from consumers, psychologists, ad executives, academics and business owners.

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About the Author:

Matt Haig is an acclaimed author and journalist.  His titles include: Brand Failures, Brand Success, Brand Royalty, E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook.

Review:

""Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best."" - Brandchannel.com

See an excerpt on the American Educational Foundation website!

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Other Popular Editions of the Same Title

9780749462871: Brand Success: How the World's Top 100 Brands Thrive and Survive

Featured Edition

ISBN 10:  0749462876 ISBN 13:  9780749462871
Publisher: Kogan Page, 2011
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9780749442576: Brand Royalty: How the World's Top 100 Brands Thrive and Survive

Kogan ..., 2004
Hardcover

9780749444396: Brand Royalty

Kogan ..., 2012
Softcover

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