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From the Introduction:
""""In the next few years the retail market will change dramatically. In order to survive, a store will have to become its own brand. A strong brand can differentiate a store from competition. The emotional differences between retail brands will therefore become more and more important.""""
Most retailers' revenue and profit comes from the selling of many of the same brands offered by their competitors. In order to stand out from the competition, retailers need to become brands themselves. Meeting this challenge will ensure differentiation.
Ko Floor offers strategies to build a brand identity by positioning on price, convenience and store experience and he explores brand personality and brand communication. He offers examples from an extensive body of retail brands, from Wal-Mart to IKEA, Home Depot, Amazon and Starbucks.
"synopsis" may belong to another edition of this title.
Ko Floor is a retail consultant with over 35 years? experience working with leading supermarkets and department stores.Review:
""Written in a straightforward, no-nonsense language, Branding a Store is a ""must-read"" especially for retail marketers big and small."" -- The Internet Bookwatch ""The Internet Bookwatch""
"About this title" may belong to another edition of this title.
Book Description Kogan Page. Condition: new. Seller Inventory # think0749448326
Book Description Kogan Page, 2006. Hardcover. Condition: New. Seller Inventory # DADAX0749448326
Book Description Condition: New. New. Seller Inventory # M-0749448326
Book Description Condition: New. New. Seller Inventory # E-0749448326