The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies

4 avg rating
( 1 ratings by Goodreads )
 
9780749449391: The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies
View all copies of this ISBN edition:
 
 

Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets is geared toward older consumers while 80 percent goes to reaching 18- to 34-year-olds. Acknowledging that the 50-plus consumer market is foreign territory to many marketers, author Dick Stroud provides a how-to guide for key elements of a marketing strategy targeting boomers. His new approach to how companies can interact with older customers advocates age-neutral marketing strategies, ensuring the growing numbers of affluent consumers over the age of 50 aren't overlooked. Using research from OMD, the world's second-largest media communications firm in the world, The 50-Plus Market shows why the obsession with youth-centric marketing must end.

"synopsis" may belong to another edition of this title.

About the Author:

Dick Stroud is the managing director of 20plus30, a marketing strategy consulting firm that advises companies about the business implications of population aging. He is the UK’s leading expert on using interactive channels to communicate with the over-50s market.

Review:

"...blend[s] research with real-life corporate structure for maximum impact." -- Midwest Book Review

"A wake-up call... must reading for marketing and advertising professionals, college faculties and business executives." -- Choice magazine

"A well-written, enjoyable book that has relevance far beyond the boundaries of the marketing department." -- AllAboutBranding.com

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780749442583: The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies

Featured Edition

ISBN 10:  0749442581 ISBN 13:  9780749442583
Publisher: Kogan Page Business Books, 2006
Hardcover

Top Search Results from the AbeBooks Marketplace

1.

Dick Stroud
ISBN 10: 074944939X ISBN 13: 9780749449391
New Quantity Available: 14
Seller:
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Condition: New. Depending on your location, this item may ship from the US or UK. Seller Inventory # 97807494493910000000

More information about this seller | Contact this seller

Buy New
US$ 24.03
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Dick Stroud
Published by Kogan Page Ltd, United Kingdom (2007)
ISBN 10: 074944939X ISBN 13: 9780749449391
New Paperback Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, United Kingdom, 2007. Paperback. Condition: New. Reprint. Language: English . Brand New Book. Challenging marketing s core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group. This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies. Seller Inventory # AAC9780749449391

More information about this seller | Contact this seller

Buy New
US$ 25.24
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Dick Stroud
Published by Kogan Page Ltd, United Kingdom (2007)
ISBN 10: 074944939X ISBN 13: 9780749449391
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, United Kingdom, 2007. Paperback. Condition: New. Reprint. Language: English . Brand New Book. Challenging marketing s core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing will ensure companies capture the vast expenditure generated by this affluent group. This compelling book analyses all aspects of marketing to this age group. Supported by research from OMD, one of the largest and most influential media communications specialists in the world, The 50 Plus Market is essential reading for those wishing to refine their marketing strategies. Seller Inventory # AAC9780749449391

More information about this seller | Contact this seller

Buy New
US$ 26.46
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Dick Stroud
ISBN 10: 074944939X ISBN 13: 9780749449391
New Paperback Quantity Available: 1
Seller:
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Condition: New. Paperback. Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are g.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 314 pages. 0.544. Seller Inventory # 9780749449391

More information about this seller | Contact this seller

Buy New
US$ 27.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Dick Stroud
Published by Kogan Page
ISBN 10: 074944939X ISBN 13: 9780749449391
New Paperback Quantity Available: 13
Seller:
BuySomeBooks
(Las Vegas, NV, U.S.A.)
Rating
[?]

Book Description Kogan Page. Paperback. Condition: New. 314 pages. Dimensions: 8.9in. x 5.8in. x 1.4in.Baby boomers are the wealthiest, fastest-growing consumer group in the world, yet the market remains largely untapped by marketers. In fact, only five percent of worldwide ad budgets are geared toward older costumers while 80 percent goes to reaching 18- to 34-year-olds. Acknowledging that the 50-plus consumer market is foreign territory to many marketers, author Dick Stroud provides a how-to guide for key elements of a marketing strategy targeting boomers. His new approach to how companies can interact with older customers advocates age-neutral marketing strategies, ensuring the growing numbers of affluent consumers over the age of 50 arent overlooked. Using research from OMD, the worlds second-largest media communications firm in the world, The 50-Plus Market shows why the obsession with youth-centric marketing must end. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780749449391

More information about this seller | Contact this seller

Buy New
US$ 27.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Stroud, Dick
Published by Kogan Page (2007)
ISBN 10: 074944939X ISBN 13: 9780749449391
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Kogan Page, 2007. Paperback. Condition: New. Seller Inventory # INGM9780749449391

More information about this seller | Contact this seller

Buy New
US$ 24.92
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

7.

Dick Stroud (author)
Published by Kogan Page 2007-03-03, London (2007)
ISBN 10: 074944939X ISBN 13: 9780749449391
New paperback Quantity Available: 5
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Kogan Page 2007-03-03, London, 2007. paperback. Condition: New. Seller Inventory # 9780749449391

More information about this seller | Contact this seller

Buy New
US$ 26.47
Convert Currency

Add to Basket

Shipping: US$ 8.03
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Dick Stroud
Published by Kogan Page (2007)
ISBN 10: 074944939X ISBN 13: 9780749449391
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Kogan Page, 2007. Paperback. Condition: New. Reprint. Seller Inventory # DADAX074944939X

More information about this seller | Contact this seller

Buy New
US$ 31.72
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

9.

Stroud, Dick
Published by Kogan Page
ISBN 10: 074944939X ISBN 13: 9780749449391
New PAPERBACK Quantity Available: 14
Seller:
Russell Books
(Victoria, BC, Canada)
Rating
[?]

Book Description Kogan Page. PAPERBACK. Condition: New. 074944939X Special order direct from the distributor. Seller Inventory # ING9780749449391

More information about this seller | Contact this seller

Buy New
US$ 29.95
Convert Currency

Add to Basket

Shipping: US$ 7.00
From Canada to U.S.A.
Destination, Rates & Speeds

10.

Stroud, Dick
Published by Kogan Page (2007)
ISBN 10: 074944939X ISBN 13: 9780749449391
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Kogan Page, 2007. Paperback. Condition: New. Never used!. Seller Inventory # P11074944939X

More information about this seller | Contact this seller

Buy New
US$ 43.91
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book