The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

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9780749449889: The Handbook of European Intellectual Property Management: Developing, Managing and Protecting Your Company's Intellectual Property

The Handbook of European Intellectual Property Management shows companies how to create value from their patents, trade marks, designs, copyrights, and knowledge bases. It also offers advice to business support organizations seeking to promote their services to executives and entrepreneurs who are concerned about IP issues. Drawing on a wide range of expertise, the Handbook reveals how IP contributes to improved competitive performance and to greater value on the balance sheet, and also offers a template of ""best practice"" in IP management. Practical and easy-to-follow, it explains clearly the multitude of legal rights and processes involved, and it takes managers through the cycle of IP: how to create IP; how to secure and protect it; how to use yours or someone else's; and how to manage IP most profitably.

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About the Author:

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He is the consultant editor for a number of other titles, including The Innovation Handbook, The Growing Business Handbook and The Handbook of European Intellectual Property Management (all published by Kogan Page).

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Lawyers specializing in trademarks, patents and general IP issues; directors and senior managers of firms looking to protect and enhance their IP on both local and global levels

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