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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work 4th edition - Softcover
Synopsis
Sales Promotion explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.
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About the Author
The late Julian Cummins was Managing Director of Avista, a public relations and promotions company.
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749450212
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Sales Promotion : How to Create, Implement and Integrate Campaigns that Really Work
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Condition: Good. 4 Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38879540-20
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work (4th Edn)
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749450212. Seller Inventory # 7095049
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780749450212. Seller Inventory # 8724443
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