Business Insights: China: Practical Advice on Entry Strategy and Engagement

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9780749450625: Business Insights: China: Practical Advice on Entry Strategy and Engagement

Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity but how can businesses succeed? Business Insights: China gives readers an overview of the Chinese economy and its business opportunities, including: the past, present, and future of China’s economy; business issues all businesspeople will encounter; the investment environment; joint venture management; and service provision and trade.

 

Based on the real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, Business Insights: China offers invaluable assistance for anyone looking to initiate or develop their business activities in China.

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About the Author:

Jonathan Reuvid has a background in investment banking, financial consulting and marketing strategy.  He is well known for his reliable, straightforward advice. He is the editor of Managing Business Risk and author of Mergers and Acquisitions, both published by Kogan Page.

Review:

“For any business thinking of doing business in China, the information in this book will make it a ‘must read’. The practical advice it contains, written and edited by experts, will be of enormous assistance.” Miles Templeman, Director General, Institute of Directors



"Valuable insight to Western companies seeking to engage in China in terms of the practical issues and business environment that they will encounter." - China Business News

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