Items related to Branding a Store
Todays retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, & the implications for retailers & consumers. This fascinating study demonstrates how retailers can build a strong, independent brand identity to remain competitive in the global marketplace.
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About the Author:
Ko Floor has almost 40 years retail experience. He worked for 10 years in various marketing positions for department stores, specialty stores and supermarkets, then for 20 years for one of the leading advertising agencies in the Netherlands, FHV BBDO. As retail director he was responsible for developing a number of famous advertising campaigns. He received many awards for building retail trends.
Review:
""Written in a straightforward, no-nonsense language, Branding a Store is a ""must-read"" especially for retail marketers big and small."" -- The Internet Bookwatch ""The Internet Bookwatch""
"About this title" may belong to another edition of this title.
- PublisherKogan Books
- Publication date2012
- ISBN 10 0749451688
- ISBN 13 9780749451684
- BindingPaperback
- Number of pages360
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