Ko Floor Branding a Store

ISBN 13: 9780749451684

Branding a Store

 
9780749451684: Branding a Store
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Todays retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, & the implications for retailers & consumers. This fascinating study demonstrates how retailers can build a strong, independent brand identity to remain competitive in the global marketplace.

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About the Author:

Ko Floor has almost 40 years retail experience. He worked for 10 years in various marketing positions for department stores, specialty stores and supermarkets, then for 20 years for one of the leading advertising agencies in the Netherlands, FHV BBDO. As retail director he was responsible for developing a number of famous advertising campaigns. He received many awards for building retail trends.

Review:

""Written in a straightforward, no-nonsense language, Branding a Store is a ""must-read"" especially for retail marketers big and small."" -- The Internet Bookwatch ""The Internet Bookwatch""

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Other Popular Editions of the Same Title

9789063691226: Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

Featured Edition

ISBN 10:  906369122X ISBN 13:  9789063691226
Publisher: BIS Publishers, 2010
Hardcover

9780749448325: Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

Kogan ..., 2006
Hardcover