New Strategies for Reputation Management - Softcover

Andrew Griffin

Softcover

ISBN 10: 0749453834 ISBN 13: 9780749453831

Publisher: Kogan Page, 2008

Synopsis

"Our reputation is our most valuable asset". More and more organizations of all shapes and sizes and in all sectors are saying this, but do they mean it? Are they adopting the right strategies to protect their reputations? This challenging new title argues that current practices in reputation management are inefficient and flawed. All the investment in crisis management procedures, complex issues management systems and lofty social responsibility commitments is not translating into improved reputations. Why? The world has changed. Demands are higher. Information can be disseminated at dizzying speed. Social attitudes are changing. The spotlight on corporate performance is more intense. In this changing context, companies have allowed others to set agendas, reshape reputations and deepen the corporate crisis of confidence. Drawing on a diverse and global range of topical case studies and examples, this ground-breaking book is both a call to action for senior executives and a practical guide to successful reputation management. It encourages companies to change the way they prepare for and manage crises, wrest back control of key issues and change the terms of debate on social responsibility. By adopting these new strategies, companies can gain control of what they increasingly recognize as their most valuable assets: their reputations. New Strategies for Reputation Management challenges current orthodoxies in reputation management and urges business leaders to adopt a radical new approach to crisis management, issues management and social responsibility. The author argues that the received wisdom on reputation management is inadequate for the challenges presented by changing external realities. In a world where issues are global, trust in companies is declining and everyone plays the blame game , corporate strategies of quiet engagement are failing. Reputation specialist Andrew Griffin leads the way into a new era of reputation management. Criticizing defensive and piecemeal approaches, he urges companies to change the way they prepare for and manage crises, be confident and assertive in issues management and lead the terms of debate on social responsibility. Including a wide range of global case studies, this compelling book is a ground-breaking guide to successful corporate reputation management in a changing and often hostile world.

About this title

About the Author

Andrew Griffin is a corporate reputation specialist. He advises some of the world s leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline.

Review

"This book is written by a real expert who understands the public issues facing business very well. He writes in a lucid style and uses plenty of relevant examples. This text should be read by all those who manage or own companies - and indeed those who advise them." Luke Johnson, Founder, Risk Capital Partners and Chairman of Channel 4 Television "Essential reading for all serious corporate communications practitioners." Rob Colmer, External Affairs Manager, Shell Chemicals "Delving into a complex and uncertain area of communication, this insightful and thought-provoking book challenges many of the traditional beliefs about reputation management which are unsuited to the realities of the world of mass and almost-instant communication. A must-read for old hands and newcomers alike, it contains valuable lessons and guidance for all." Ivor M Godfrey-Davies, Head of Group Corporate Relations, HSBC Holdings Plc "In this challenging and thoughtful volume, Griffin advocates a 'call to change' which is definitely a better guide to most corporate travellers than the average SatNav!" Mike Love, Communications Director, BT Plc

Edition details

• Publisher: Kogan Page
• Publication date: 2008
• ISBN 10: 0749453834
• ISBN 13: 9780749453831
• Binding: Paperback
• Language: English
• Number of pages: 184