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Synopsis
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.
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About the Authors
Ruth M Gosnay has a vast experience of working for household names in various marketing roles. She has been a Senior Lecturer in Marketing for nine years. She is co-author of Develop Your Marketing Skills (also published by Kogan Page).
Neil Richardson teaches PR and marketing at Leeds Business School in the UK. He has a vast amount of managerial experience in marketing, sales and customer service.
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Develop Your Marketing Skills - Creating Success series: 63
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Develop Your Marketing Skills - Creating Success series: 63
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Develop Your Marketing Skills
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Develop Your Marketing Skills (Creating Success, 124)
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749453954. Seller Inventory # 8735613
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Develop Your Marketing Skills
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749453954. Seller Inventory # 8590640
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Develop Your Marketing Skills (Creating Success, 124)
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154 p. Unread book. Very good condition. Minimum traces of storage. 9780749453954 Sprache: Englisch Gewicht in Gramm: 240 Softcover: 14.2 x 1.1 x 21.5 cm. Seller Inventory # 220528
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