People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth

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9780749454111: People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth

In today's changing, untrusting markets, companies need to do something more to stand out -- something special to succeed.  If that extra something is also more sustainable, in that it's long-lasting and that it's supportive of the wider world, then it has the best chance of creating larger and longer impact.   People, Planet, Profit focuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for people's lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably.  Author Peter Fisk writes in the engaging voice that made his book Marketing Genius so popular.

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About the Author:

Peter Fisk has been identified by Business Strategy Review as "one of the best new business thinkers."  He is founder and CEO of The Genius Works, which provides coaching, consulting, and executive development services. He is an experienced strategist and marketer, a speaker and coach, and the author of Marketing Genius and Customer Genius. 

Review:

"Fisk... persuasively argues that leadership and responsibility for the world's future must be an integral component of every organization's culture and strategic planning. Incorporating interesting case studies and comments from a number of today's business leaders, the chapters provide unique insight into the ways in which companies as diverse as Apple Computer and Wal-Mart are translating this demand for a social purpose into practical plans that create business value and long-term viability while also demonstrating a commitment to environmental and social issues." - S. R. Kahn, University of Cincinnati

"Explores how sustainability can be a driving force for innovation and growth and considers how to connect social and environmental issues with consumer, brand, and commercial agendas." -Journal of Economic Literature

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Fisk, Peter
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Book Description Kogan Page Ltd, United Kingdom, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. Social and environmental issues are more important than ever and consumers are committed to supporting change. Doing good is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It s a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, MS and Walmart. With plenty of comments from industry insiders, it s essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing the right thing . Bookseller Inventory # AAS9780749454111

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Book Description Kogan Page Ltd, United Kingdom, 2010. Hardback. Book Condition: New. Language: English . Brand New Book. Social and environmental issues are more important than ever and consumers are committed to supporting change. Doing good is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone. People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It s a practical guide to new business opportunity, operational improvement and competitive advantage. Full of inspiring case studies, it looks at the challenges faced by key players such as Google, Microsoft, Apple, Nokia, Nike, Amazon, MS and Walmart. With plenty of comments from industry insiders, it s essential reading for CEOs and business managers who are searching for new ways to create value, to make sense of business in a rapidly shifting landscape, and to deliver profitable growth whilst also doing the right thing . Bookseller Inventory # AAS9780749454111

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Book Description Kogan Page. Hardcover. Book Condition: New. Hardcover. 256 pages. Dimensions: 9.3in. x 6.4in. x 0.8in.In todays changing, untrusting markets, companies need to do something more to stand out -- something special to succeed. If that extra something is also more sustainable, in that its long-lasting and that itssupportive of the wider world, then it has the best chance of creating larger and longer impact. People, Planet, Profitfocuses on three ways that companies can grow their business while transforming their values: by defining a purpose to their business beyond profit -- what it does for peoples lives and society in general; by translating that into a compelling proposition for customers; and by aligning the whole business to deliver this proposition practically and more profitably. Author Peter Fisk writes in the engaging voice that made his book Marketing Genius so popular. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Bookseller Inventory # 9780749454111

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