The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

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9780749454500: The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
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Understanding and predicting trends can put organizations in control, boosting profits and placing them ahead of their competitors. The Next Big Thing reveals how consumer trends work, how to spot them, and how to use that knowledge to gain financial and competitive advantage.  Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them.  Find out about new market trends spotted by the author, including the Come Together” trend, the Gender Blending” trend, and more.

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About the Author:

William Higham is a trends expert.  An experienced consultant, he undertakes a vast number of trend-related projects, such as writing trend reports and running trend workshops for clients such as Virgin, the BBC, Barclays, and Budweiser.  He has led research campaigns to discover and quantify new trends and regularly speaks on trends at conferences throughout the world.

Review:

"William Higham... has written what could be the definitive guide for companies seeking to find and exploit consumer trends." - businesspundit.com



"The Next Big Thing is indispensable reading to anyone involved in new product development, marketing, or consumer insight." -- Craig Thayer, Mintel

"[T]he first book to consider how consumer trends are influenced, how to spot them, and how to use that advance warning system to make changes that increase competitive edges." -- Midwest Book Review

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Other Popular Editions of the Same Title

9780749460730: The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

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ISBN 10:  0749460733 ISBN 13:  9780749460730
Publisher: Kogan Page, 2012
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