Executive Writing Skills for Managers: Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships (Better Business English)

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9780749455187: Executive Writing Skills for Managers: Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships (Better Business English)
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Non-native English speakers know the importance of English writing skills to their career development.  They may feel worried that asking for help would expose a weakness or lack of confidence.  They may feel embarrassed about getting things wrong, and about coming over as ill-educated and unprofessional. They know that, unlike speech, the written word can be unforgiving if one gets it wrong.  Executive Writing Skills for Managers focuses on writing as a key business tool and deals with the English writing skills needed to keep one’s career rising.

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About the Author:

Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consulting company. She runs workshops and delivers individual coaching at all levels in all sizes of business. In addition to writing articles for Personnel Today, British Airways and CCF Magazine, she is the author of the Better English series, published by Kogan Page. Visit her website: www.wordpowerskills.com.

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Fiona Talbot
Published by Kogan Page Limited/Viva Books (2009)
ISBN 10: 0749455187 ISBN 13: 9780749455187
New Softcover First Edition Quantity Available: 20
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Book Description Kogan Page Limited/Viva Books, 2009. Softcover. Condition: New. First edition. English is a major language of international commerce as well as the world s language of the internet and global access to knowledge. For native and non-native speakers it is essential to write clear, concise messages and avoid verbosity. The fewer words you write, the more important it is that you get them right and impress your readers. Executive Writing Skills for Managers will help you to say one step ahead and shine brighter than the rest. As a leader, by knowing how to write English for cross-cultural success you will put across the right messages that people can understand. Among other things, this book offers guidance on how to write: Briefs Reports Agendas Recruitment and Performance evaluations Executive Writing Skills for Managers contains tips and case studies you can easily relate to, and each chapter offers a valuable checklist for action. Keep it by your desk or take it on your travels. You can t afford to be without it. Contents: Introduction English as a Language of Global Communication : Defining readers, customers and audience Your audience can be anyone and everyone Cross-cultural differences in writing Office guidelines and house style can help The four-way mirror approach Writing for exporting One-upmanship Your checklist for action Writing in English: Support your People: English as the language of the boardroom Helping you communicate across borders without building frontiers Help your staff Diversity in writing: key points to consider Your checklist for action Why We Communicate Commercially: Why we write in business Effect on performance Ideal communication The word power skills system: four easy steps to success Correct for purpose: your mission, vision and values Quality in business English Accountability Your checklist for action Word Power Skills 2.0: Interacting with Readers as Customers: The importance of word power skills 2.0 How you view readers Constructions that may confuse your readers and customers Simplicity can impress Writing customer service Tone Dealing with written complaints Your checklist for action Adapt: Stay ahead or Stay Behind: Identify the right words for today Sometimes you need to unlearn things The i-generation: the impact on writing Updating Correct timing Your checklist for action Time is money: What this means Complex writing isn t always apt - or clever Sense or nonsense Good transitions improve fluidity English dictionary syndrome Write a brief you commit to action When acroynms can become the problem Save and back up Your checklist for action Helping You Write those documents : The mechanics of writing: how signposting will help Reports and executive summaries Manuals and instructions Agendas, meeting notes and minutes Converting speech into writing Writing recruitment campaigns Outsourcing your business English writing Your checklist for action Writing to Lead, Inspire - and Change: People words and change Jargon, including management speak and legalese Everyone is equal versus hierarchical systems Use the right words to motivate Burying good news Your checklist for action Writing E-Mails: Setting standards: corporate policy How e-mails can impede performance Tone and etiquette Text messages: not always appropriate The politics of address lists Prioritizing urgency Mistakes in others e-mails E-mails writing skills in spoken skills environments Your checklist for action Feedback and Performance Reviews: How to give feedback in English Feedback ratings: other differences Your checklist for action Conclusion Printed Pages: 162. Seller Inventory # 58785

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Fiona Talbot
Published by Kogan Page Limited/Viva Books (2009)
ISBN 10: 0749455187 ISBN 13: 9780749455187
New Softcover First Edition Quantity Available: 20
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Book Description Kogan Page Limited/Viva Books, 2009. Softcover. Condition: New. First edition. English is a major language of international commerce as well as the world s language of the internet and global access to knowledge. For native and non-native speakers it is essential to write clear, concise messages and avoid verbosity. The fewer words you write, the more important it is that you get them right and impress your readers. Executive Writing Skills for Managers will help you to say one step ahead and shine brighter than the rest. As a leader, by knowing how to write English for cross-cultural success you will put across the right messages that people can understand. Among other things, this book offers guidance on how to write: Briefs Reports Agendas Recruitment and Performance evaluations Executive Writing Skills for Managers contains tips and case studies you can easily relate to, and each chapter offers a valuable checklist for action. Keep it by your desk or take it on your travels. You can t afford to be without it. Contents: Introduction English as a Language of Global Communication : Defining readers, customers and audience Your audience can be anyone and everyone Cross-cultural differences in writing Office guidelines and house style can help The four-way mirror approach Writing for exporting One-upmanship Your checklist for action Writing in English: Support your People: English as the language of the boardroom Helping you communicate across borders without building frontiers Help your staff Diversity in writing: key points to consider Your checklist for action Why We Communicate Commercially: Why we write in business Effect on performance Ideal communication The word power skills system: four easy steps to success Correct for purpose: your mission, vision and values Quality in business English Accountability Your checklist for action Word Power Skills 2.0: Interacting with Readers as Customers: The importance of word power skills 2.0 How you view readers Constructions that may confuse your readers and customers Simplicity can impress Writing customer service Tone Dealing with written complaints Your checklist for action Adapt: Stay ahead or Stay Behind: Identify the right words for today Sometimes you need to unlearn things The i-generation: the impact on writing Updating Correct timing Your checklist for action Time is money: What this means Complex writing isn t always apt - or clever Sense or nonsense Good transitions improve fluidity English dictionary syndrome Write a brief you commit to action When acroynms can become the problem Save and back up Your checklist for action Helping You Write those documents : The mechanics of writing: how signposting will help Reports and executive summaries Manuals and instructions Agendas, meeting notes and minutes Converting speech into writing Writing recruitment campaigns Outsourcing your business English writing Your checklist for action Writing to Lead, Inspire - and Change: People words and change Jargon, including management speak and legalese Everyone is equal versus hierarchical systems Use the right words to motivate Burying good news Your checklist for action Writing E-Mails: Setting standards: corporate policy How e-mails can impede performance Tone and etiquette Text messages: not always appropriate The politics of address lists Prioritizing urgency Mistakes in others e-mails E-mails writing skills in spoken skills environments Your checklist for action Feedback and Performance Reviews: How to give feedback in English Feedback ratings: other differences Your checklist for action Conclusion Printed Pages: 162. Seller Inventory # 58785BV

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