Items related to Develop Your PR Skills (Creating Success, 51)
Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios.
It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.
"synopsis" may belong to another edition of this title.
About the Author:
Neil Richardson and Lucy Laville teach PR and marketing at Leeds Business School. Laville has worked in senior PR positions across a variety of sectors. Richardson has a vast amount of managerial experience in marketing, sales and customer service. He is the author of Develop Your Marketing Skills, also in the Creating Success series (published by Kogan Page).
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2010
- ISBN 10 0749459700
- ISBN 13 9780749459703
- BindingPaperback
- Edition number1
- Number of pages176
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