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Everyone working in an organization has seen unworthy executives advance up the corporate ladder while more competent candidates are overlooked. Why does this seemingly unfair situation occur over and over again?
It is because many dedicated and competent executives concentrate on doing their jobs to the very best of their ability but fail to promote themselves as valuable organizational members. In particular they pay little attention to a fundamentally important factor in organizational success: their personal image’ - the impression of them that other people hold, made up from thousands of interpersonal interactions.
How to Sell Yourself gives guidelines on developing and managing one’s personal image. It illustrates how the correct” image is rarely just a projection of one’s personality, but is more often purposefully designed, manufactured, and adapted to one’s position and to the culture of one’s organization.
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Ray Grose was managing director and part-owner of a financial services organization.Review:
"From my personal viewpoint, this book opens up a new facet of business development that most of us ignore. It is to the credit of the author that the book has written is concise, readable and useable. This will be a book that can be used at any stage of a career, from the new-starter to team and section leaders who are looking to develop and progress." Antonia Chitty's Family Friendly Working Website, June 27, 2010
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Book Description Kogan Page, 2010. Paperback. Condition: New. 2nd Revised edition. Seller Inventory # DADAX0749460318