Starting a Successful Business: Choose a Business, Plan Your Business, Manage Operations (Business Success)

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9780749461485: Starting a Successful Business: Choose a Business, Plan Your Business, Manage Operations (Business Success)


Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning.

This seventh edition of Starting a Successful Business is a comprehensive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. Referencing British legal and tax systems, it discusses the major problems facing any new business, highlights potential pitfalls, and offers practical advice on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff.

The seventh edition includes international case studies, information on how to start an internet business, an introduction to cloud computing, and information on starting a green business.

"synopsis" may belong to another edition of this title.

About the Author:

Michael J. Morris is a tutor for the Open University Business School and has extensive experience consulting to small firms. He is also the author of The First Time Manager, published by Kogan Page.

Review:

"Takes the reader through the whole start-up process step-by-step, highlighting pitfalls and covering all the major considerations." --Job Scene

"About this title" may belong to another edition of this title.

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Book Description Kogan Page Limited/Viva Books, 2011. Softcover. Book Condition: New. 5th or later edition. Setting up a business and ensuring its survival can be a risky and daunting task. Knowledge, preparation and forward planning dramatically reduce the risk of failure, especially during the firm?s crucial first 18 months. For over 25 years this book has helped a generation of entrepreneurs to get established and succeed. The seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn a new idea into a growing and profitable business, it takes the reader through each important step of the start-up process in clear, accessible way. Practical advice is offered on key topics such as: ? ideas for new start-ups ? business planning ? marketing ? selling and advertising ? finances and financial control ? business law ? employing staff Now with international case studies, information on how to start an internet business and an introduction to cloud computing and setting up a green business, Starting a Successful Business will show you how to make your business a success, keep you from making costly mistakes and save time and money in the process. Contents: First thoughts and foundations ? What?s your big idea? ? What?s it like to run a business? ? Family matters ? Four types of entrepreneurs ? Women entrepreneurs ? Male entrepreneurs ? Personal finances: spring clean while you can ? What sort of firm to start? ? Buying a business ? Taking up a franchise ? Starting a green business ? Your IT strategy ? Web trading ? Getting orders, making profits ? What are you selling, exactly? ? Choosing customers ? Finding out what you need to know ? Customer-based operations ? Forecasting your sales ? What exactly are you selling, then? ? Why should anyone buy from you? ? Getting it all to the consumer ? Dealing direct with the public ? Shops? and distributors? margins ? Attracting the distributor ? Visiting the customer ? Pricing for marketability ? Selling via the big catalogues: big orders, quick payment ? Effective advertising ? Publicity: nearly free and better than advertising. ? The web and your market ? Sales via the internet ? Controlling the money ? Costs and costing ? Calculating an hourly rate ? Controls on costing ? The importance of cash ? Clever cash conservation ? Forecasting the cash situation ? Why cash-flow forecasting matters ? Planning for profits ? Credit control ? Positive strategies for credit control ? When credit control fails ? Breaking through to profitability ? Smarter costing ? Raising the money ? Grants: free money is best ? Beg, steal or. . ? Banks - all the same? ? Presenting your case to the bank ? Your business name and legal status ? The options ? Sole trader ? Partnership ? Limited company ? Your business name ? Business and the law ? Civil and criminal law: how the difference affects you ? Contract law ? Tort ? Going to law ? Contracts to buy ? Contracts to sell ? Conditions, warranties, guarantees and exemptions ? Product liability ? Copyright, registered designs, trademarks and patents ? Premises ? Can you work from home? ? Finding small premises ? Planning permission ? Applying for planning permission ? Appealing against a planning decision ? Leases ? Rates and water charges ? Managing operations ? Operations? You think I?m a surgeon? ? Plan before you leap ? Being in control ? Safety ? Purchasing ? Quality ? Financial housekeeping, VAT and tax ? Financial records ? Bank accounts ? VAT - Value Added Tax - in outline ? Income and corporation taxes and National Insurance ? Employing people ? People: the small firm?s powerhouse ? The search for good people ? Define the job ? Define the person ? Advertising ? Shortlisting ? Interviewing ? Deciding ? Induction ? The law; not as big a problem as some think ? Risk management and insurance ? Risk management strategy ? Printed Pages: 240. Bookseller Inventory # 56806

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Michael J Morris
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Book Description Kogan Page Limited/Viva Books, 2011. Softcover. Book Condition: New. 5th or later edition. Setting up a business and ensuring its survival can be a risky and daunting task. Knowledge, preparation and forward planning dramatically reduce the risk of failure, especially during the firmâs crucial first 18 months. For over 25 years this book has helped a generation of entrepreneurs to get established and succeed. The seventh edition of Starting a Successful Business is the definitive guide to setting up a business that will thrive. Covering all the information needed to turn a new idea into a growing and profitable business, it takes the reader through each important step of the start-up process in clear, accessible way. Practical advice is offered on key topics such as: ⢠ideas for new start-ups ⢠business planning ⢠marketing ⢠selling and advertising ⢠finances and financial control ⢠business law ⢠employing staff Now with international case studies, information on how to start an internet business and an introduction to cloud computing and setting up a green business, Starting a Successful Business will show you how to make your business a success, keep you from making costly mistakes and save time and money in the process. Contents: First thoughts and foundations ⢠Whatâs your big idea? ⢠Whatâs it like to run a business? ⢠Family matters ⢠Four types of entrepreneurs ⢠Women entrepreneurs ⢠Male entrepreneurs ⢠Personal finances: spring clean while you can ⢠What sort of firm to start? ⢠Buying a business ⢠Taking up a franchise ⢠Starting a green business ⢠Your IT strategy ⢠Web trading ⢠Getting orders, making profits ⢠What are you selling, exactly? ⢠Choosing customers ⢠Finding out what you need to know ⢠Customer-based operations ⢠Forecasting your sales ⢠What exactly are you selling, then? ⢠Why should anyone buy from you? ⢠Getting it all to the consumer ⢠Dealing direct with the public ⢠Shopsâ and distributorsâ margins ⢠Attracting the distributor ⢠Visiting the customer ⢠Pricing for marketability ⢠Selling via the big catalogues: big orders, quick payment ⢠Effective advertising ⢠Publicity: nearly free and better than advertising. ⢠The web and your market ⢠Sales via the internet ⢠Controlling the money ⢠Costs and costing ⢠Calculating an hourly rate ⢠Controls on costing ⢠The importance of cash ⢠Clever cash conservation ⢠Forecasting the cash situation ⢠Why cash-flow forecasting matters ⢠Planning for profits ⢠Credit control ⢠Positive strategies for credit control ⢠When credit control fails ⢠Breaking through to profitability ⢠Smarter costing ⢠Raising the money ⢠Grants: free money is best ⢠Beg, steal or. . ⢠Banks - all the same? ⢠Presenting your case to the bank ⢠Your business name and legal status ⢠The options ⢠Sole trader ⢠Partnership ⢠Limited company ⢠Your business name ⢠Business and the law ⢠Civil and criminal law: how the difference affects you ⢠Contract law ⢠Tort ⢠Going to law ⢠Contracts to buy ⢠Contracts to sell ⢠Conditions, warranties, guarantees and exemptions ⢠Product liability ⢠Copyright, registered designs, trademarks and patents ⢠Premises ⢠Can you work from home? ⢠Finding small premises ⢠Planning permission ⢠Applying for planning permission ⢠Appealing against a planning decision ⢠Leases ⢠Rates and water charges ⢠Managing operations ⢠Operations? You think Iâm a surgeon? ⢠Plan before you leap ⢠Being in control ⢠Safety ⢠Purchasing ⢠Quality ⢠Financial housekeeping, VAT and tax ⢠Financial records ⢠Bank accounts ⢠VAT - Value Added Tax - in outline ⢠Income and corporation taxes and National Insurance ⢠Employing people ⢠People: the small firmâs powerhouse ⢠The search for good people ⢠Define the job ⢠Define the person ⢠Advertising ⢠Shortlisting ⢠Interviewing ⢠Deciding ⢠Induction ⢠The law; not as big a problem as s. Bookseller Inventory # 56806

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