The 30 Day MBA in International Business: Your Fast Track Guide to Business Success

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9780749462130: The 30 Day MBA in International Business: Your Fast Track Guide to Business Success
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As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as international case studies which include IKEA, J.D. Wetherspoon, Dell, Amazon and Indian car brand Tata Nano, The 30 Day MBA in International Business will boost your knowledge and help you play a more rounded role in shaping the direction of your organization. It covers all the essential elements of international trade and business, including international marketing strategy, managing international organizations and selecting global strategic partners as well as finance, accounting and human resource management. The 30 Day MBA in International Business is packed with links to free resources from the top business schools as well an online list of sources to keep you informed on all the key business issues.

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About the Author:

Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University and teaches there regularly. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both Kogan Page).

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Book Description Kogan Page Limited/Viva Books, 2011. Softcover. Condition: New. First edition. As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. The 30 Day MBA in International Business draws on the 12 fundamental disciplines that form the basis of the modern MBA in International Business course, and explains the key tools and concepts you need to assess situations and make successful decisions. Incorporating a wide range of case studies, including IKEA, Dell, Amazon and the Indian brand Tata Nano, as well as links to valuable online resources and self-assessment tests, this book will enable you to: ? find and analyse market data on any business or market ? eliminate gaps in your international business knowledge ? learn how to give your company and its products or services the edge in a competitive market ? revise for your exam if you are studying for an internationally focused business course ? download hundreds of Free business tools to help you carry out economic, financial, marketing and quantitative analysis ? and much more The 30 Day MBA in International Business puts skills and know-how within reach of all professionals and students. With extensive coverage of the essential topics ? including the history and social effects of international trade, political systems and concepts of varying cultures and countries as well as international marketing strategy, it will equip you with the knowledge and confidence to participate in strategic decisions alongside MBA graduates, and complete at work and in business. Contents: Introduction ? Introduction to international business ? A brief history of the instruments of international business ? Why and how businesses become international ? International trade theory ? an A to P ? The economic, social and enterprise effects of international business ? Risks ? The international business environment ? Political systems ? Economic systems ? Technological effects ? Environmental factors ? Legal ? Global business strategy ? Devising strategy ? the overview ? Cost leadership ? Differentiation ? Focus ? Industry analysis ? Segmenting markets ? Branding ? Market research ? International marketing strategy ? The marketing mix ? Products and services ? Advertising and promotion ? Selling ? Pricing strategy ? Place ? Channel structures ? Marketing in the Internet era ? Finance and accounting ? Accounting ? Sources of funds ? Stock markets ? Foreign Direct Investment (FDI) incentives ? Taxing international enterprises ? Foreign exchange ? Managing the international organization ? International business strategy vs structure, people and systems ? Structures ? the options ? Line and staff organization ? Strategic business Unit (SBU) ? Succession planning ? Teams ? The board of directors ? Managing change ? why change is necessary ? Outsourcing ? Human resource management ? Culture ? Recruitment and selection ? Expatriates ? Hiring people ? Compensation strategies ? Appraisals ? Development ? Labour relations, practices and law ? Selecting and maintaining global strategic partners ? Going on the acquisition train ? Valuing a target ? Limit the risks ? Manage the acquisition/venture relationship ? Ethics and social responsibility in the global marketplace ? Ethics and social responsibility defined ? Corruption ? the international perspective ? Owners vs directors: the start of the ethical tug of war ? Understanding stakeholders ? Implementing ethical and responsible strategies ? Whistleblowers ? an ethical longstop ? Does being ethical pay off? ? Entrepreneurship ? The global entrepreneurship environment ? Why entrepreneurship matters ? Creative destruction and the innovative spur ? Who makes a good entrepreneur? ? Entrepreneurial categories ? Entrepreneurship in practice ? Business incubators ? Preparing the international business growth plan bud Printed Pages: 298. Seller Inventory # 32640

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