Items related to Develop Your Marketing Skills (Creating Success, 26)
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. Develop your Marketing Skills addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations.
Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios. The authors show how to improve customer satisfaction and highlight timely issues such as sustainability.
With clear diagrams, chapter summaries and suggested activities, this book offers a comprehensive introduction to the marketing field.
Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.
Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios. The authors show how to improve customer satisfaction and highlight timely issues such as sustainability.
With clear diagrams, chapter summaries and suggested activities, this book offers a comprehensive introduction to the marketing field.
Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.
"synopsis" may belong to another edition of this title.
About the Author:
Ruth Gosnay teaches at Leeds Business School in the UK. She has extensive experience working for household names in various marketing roles. Neil Richardson teaches at Leeds Business School in the UK. He has private sector experience in sales, marketing and customer service.
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2010
- ISBN 10 0749462248
- ISBN 13 9780749462246
- BindingPaperback
- Edition number1
- Number of pages176
- Rating
Buy New
Learn more about this copy
US$ 14.96
Shipping:
FREE
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Develop Your Marketing Skills (Creating Success, 26)
Seller:
Rating
Book Description Condition: New. . Seller Inventory # 5AUZZZ000PDR_ns
Buy New
US$ 14.96
Convert currency
Stock Image
Develop Your Marketing Skills (Creating Success, 26)
Seller:
Rating
Book Description Condition: New. . Seller Inventory # 52GZZZ009C6M_ns
Buy New
US$ 15.11
Convert currency
Stock Image
Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions
Published by
Kogan Page
(2010)
ISBN 10: 0749462248
ISBN 13: 9780749462246
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780749462246_lsuk
Buy New
US$ 17.79
Convert currency
Stock Image
Develop Your Marketing Skills (Creating Success, 26)
Seller:
Rating
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0749462248xvz189zvxnew
Buy New
US$ 30.32
Convert currency
Stock Image
Develop Your Marketing Skills (Creating Success, 26)
Seller:
Rating
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0749462248-new
Buy New
US$ 30.32
Convert currency
Stock Image
Develop Your Marketing Skills: Understand Contemporary Marketing ,apply Theories and Principles, Use Research to Make Informed Decisions
Published by
Kogan Page Ltd
(2010)
ISBN 10: 0749462248
ISBN 13: 9780749462246
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Brand New. revised edition. 176 pages. 8.50x5.43x0.51 inches. In Stock. Seller Inventory # __0749462248
Buy New
US$ 21.27
Convert currency
Seller Image
Develop Your Marketing Skills (Paperback)
Published by
Kogan Page Ltd, London
(2010)
ISBN 10: 0749462248
ISBN 13: 9780749462246
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: new. Paperback. Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business. Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780749462246
Buy New
US$ 25.76
Convert currency