High Impact Marketing That Gets Results (Guru in a Bottle)

2 avg rating
( 2 ratings by Goodreads )
 
9780749464523: High Impact Marketing That Gets Results (Guru in a Bottle)


High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved.

The full range of the marketing mix is covered, within the broader context of overall marketing strategy. Topics covered include: market and customer segmentation; writing a marketing plan; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.

"synopsis" may belong to another edition of this title.

Book Description:

An actionable and entertaining guide to marketing

About the Author:

Ardi Kolah is an accomplished author and speaker on sales & marketing and is ranked as one of the top 50 marketing gurus in the world by the Chartered Institute of Marketing alongside Philip Kotler, Seth Godin, Malcolm Gladwell, and Martin Lindstrom. Throughout his career, he has worked extensively with small and medium sized businesses to enhance results from their sales and marketing activities. He is an Advisor to the UK Government’s Business Secretary of State and has also worked with the BBC as a producer/reporter on news and current events.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 29.95
US$ 9.90

Convert Currency

Shipping: US$ 4.70
From India to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Ardi Kolah
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2013)
ISBN 10: 0749464526 ISBN 13: 9780749464523
New Quantity Available: 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2013. Book Condition: New. Bookseller Inventory # VIVA-9780749464523

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.90
Convert Currency

Add to Basket

Shipping: US$ 4.70
From India to U.S.A.
Destination, Rates & Speeds

2.

Ardi Kolah
Published by KOGAN PAGE (2013)
ISBN 10: 0749464526 ISBN 13: 9780749464523
New Quantity Available: 5
Seller:
Books in my Basket
(New Delhi, India)
Rating
[?]

Book Description KOGAN PAGE, 2013. N.A. Book Condition: New. Bookseller Inventory # 377166

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.90
Convert Currency

Add to Basket

Shipping: US$ 4.83
From India to U.S.A.
Destination, Rates & Speeds

3.

Ardi Kolah
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2013)
ISBN 10: 0749464526 ISBN 13: 9780749464523
New Quantity Available: 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2013. Book Condition: New. Bookseller Inventory # VIVA-9780749464523

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.90
Convert Currency

Add to Basket

Shipping: US$ 5.88
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Kolah, Ardi
Published by Kogan Page
ISBN 10: 0749464526 ISBN 13: 9780749464523
New PAPERBACK Quantity Available: 15
International Edition
Seller:
Book Arsenal
(Delhi, DELHI, India)
Rating
[?]

Book Description Kogan Page. PAPERBACK. Book Condition: New. 0749464526 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Bookseller Inventory # 0749464526-ABA

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.62
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

5.

Ardi Kolah
Published by Kogan Page/Viva Books Private Limited (2012)
ISBN 10: 0749464526 ISBN 13: 9780749464523
New Softcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, DELHI, India)
Rating
[?]

Book Description Kogan Page/Viva Books Private Limited, 2012. Softcover. Book Condition: New. Description: Let me show you how to get great marketing results! This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers. We?ll give you the confidence to segment your market and customers so you can choose the right strategies for your business, products and services. You?ll learn how to avoid costly mistakes with effective research and a practical marketing plan as well as how to use online marketing, PR, direct mail, promotions and other tools to run effective marketing campaigns that deliver measurable results. Contents: Chapter 1: Market and customer segmentation ? Introduction ? The role of marketing planning ? Determining the attractiveness of market segments ? Market and customer segmentation in consumer markets ? Market and customer segmentation in business markets ? Approach to international market and customer segmentation Chapter 2: Writing a marketing plan ? Introduction ? The market strategy ? Strategic marketing plan ? How to write a 12-month tactical marketing plan Chapter 3: Understanding the marketing mix ? Introduction ? Marketing?s new vocabulary ? The customer and client journey ? What?s in the mix ? Budget considerations ? Marketing measurement Chapter 4: Brochures, press ads and print copy ? Introduction ? Evidence-based marketing ? It?s not what you offer but what you deliver ? The power of photography ? Basic principles of writing great marketing copy ? How to prepare high impact marketing brochures ? The mechanics of a press ad ? Effective use of print copy Chapter 5: Signs, posters and ambient media ? Introduction ? Best practice in creating signage ? Best practice in creating posters ? Modern use of ambient media ? Future use of quick response (QR) codes ? Alternatives to QR codes ? The future of OOH advertising Chapter 6: E-marketing, m-marketing and direct marketing ? Introduction ? The nature of e-marketing ? Building a mouse trap ? Search engine optimization (SEO) ? Websites of tomorrow ? Social e-marketing ? Framework for measuring social e-marketing ? The world of Twitter for business ? Blogging in real time ? The world of Facebook for business ? Best practice in m-marketing ? Best practice in direct marketing Chapter 7: Public relations ? Introduction ? Management of reputation ? Power of the narrative ? Creating powerful PR ?products? ? PR and its relationship with public affairs ? Offline versus online media ? Social media and PR strategy ? Research, planning and measurement Chapter 8: Using promotions ? Introduction ? Objectives of sales promotions ? Use of creativity in sales promotions ? Off-the-shelf promotions ? Joint promotions ? Price promotions ? Premium promotions (gift with purchase) ? Prize promotions ? International sales promotions ? International Chamber of Commerce Code (2011) Chapter 9: Top 10 common marketing mistakes to avoid ? Introduction ? No vision or purpose to the marketing effort ? Assuming you know who your customers or clients are ? Linear thinking rather than creative thinking ? Looking at the world from your point of view ? Failing to understand the link between marketing and selling more stuff ? Being in ?transmit mode? rather than ?receive mode? ? Living in the past ? Not thinking in terms of outcomes but outputs ? Not learning from your customers and clients ? Not learning from your mistakes Chapter 10: Top 10 ways to save money in marketing ? Introduction ? Seek an opportunity in adversity ? Do more with less ? Think and act flexibly ? Keep it simple ? Use the web ? Avoid dependency relationships with external agencies ? Spend less than others say you should on marketing ? Don?t just market to people you know - network ? Collaborate with your customers and clients for profit ? Know your ends from your means Index ? Endorsements Printed Pages: 208. Bookseller Inventory # 87398

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.38
Convert Currency

Add to Basket

Shipping: US$ 4.70
From India to U.S.A.
Destination, Rates & Speeds

6.

Ardi Kolah
Published by Kogan Page/Viva Books Private Limited (2012)
ISBN 10: 0749464526 ISBN 13: 9780749464523
New Softcover Quantity Available: > 20
Seller:
A - Z Books
(New Delhi, DELHI, India)
Rating
[?]

Book Description Kogan Page/Viva Books Private Limited, 2012. Softcover. Book Condition: New. Description: Let me show you how to get great marketing results! This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers. We’ll give you the confidence to segment your market and customers so you can choose the right strategies for your business, products and services. You’ll learn how to avoid costly mistakes with effective research and a practical marketing plan as well as how to use online marketing, PR, direct mail, promotions and other tools to run effective marketing campaigns that deliver measurable results. Contents: Chapter 1: Market and customer segmentation • Introduction • The role of marketing planning • Determining the attractiveness of market segments • Market and customer segmentation in consumer markets • Market and customer segmentation in business markets • Approach to international market and customer segmentation Chapter 2: Writing a marketing plan • Introduction • The market strategy • Strategic marketing plan • How to write a 12-month tactical marketing plan Chapter 3: Understanding the marketing mix • Introduction • Marketing’s new vocabulary • The customer and client journey • What’s in the mix • Budget considerations • Marketing measurement Chapter 4: Brochures, press ads and print copy • Introduction • Evidence-based marketing • It’s not what you offer but what you deliver • The power of photography • Basic principles of writing great marketing copy • How to prepare high impact marketing brochures • The mechanics of a press ad • Effective use of print copy Chapter 5: Signs, posters and ambient media • Introduction • Best practice in creating signage • Best practice in creating posters • Modern use of ambient media • Future use of quick response (QR) codes • Alternatives to QR codes • The future of OOH advertising Chapter 6: E-marketing, m-marketing and direct marketing • Introduction • The nature of e-marketing • Building a mouse trap • Search engine optimization (SEO) • Websites of tomorrow • Social e-marketing • Framework for measuring social e-marketing • The world of Twitter for business • Blogging in real time • The world of Facebook for business • Best practice in m-marketing • Best practice in direct marketing Chapter 7: Public relations • Introduction • Management of reputation • Power of the narrative • Creating powerful PR ‘products’ • PR and its relationship with public affairs • Offline versus online media • Social media and PR strategy • Research, planning and measurement Chapter 8: Using promotions • Introduction • Objectives of sales promotions • Use of creativity in sales promotions • Off-the-shelf promotions • Joint promotions • Price promotions • Premium promotions (gift with purchase) • Prize promotions • International sales promotions • International Chamber of Commerce Code (2011) Chapter 9: Top 10 common marketing mistakes to avoid • Introduction • No vision or purpose to the marketing effort • Assuming you know who your customers or clients are • Linear thinking rather than creative thinking • Looking at the world from your point of view • Failing to understand the link between marketing and selling more stuff • Being in ‘transmit mode’ rather than ‘receive mode’ • Living in the past • Not thinking in terms of outcomes but outputs • Not learning from your customers and clients • Not learning from your mistakes Chapter 10: Top 10 ways to save money in marketing • Introduction • Seek an opportunity in adversity • Do more with less • Think and act flexibly • Keep it simple • Use the web • Avoid dependency relationships with external agencies • Spend less than others say you should on marketing • Don’t just market to people you know - network • Collaborate with your customers and clients for profit • Know your. Bookseller Inventory # 87398

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.38
Convert Currency

Add to Basket

Shipping: US$ 5.88
From India to U.S.A.
Destination, Rates & Speeds

7.

Ardi Kolah
ISBN 10: 0749464526 ISBN 13: 9780749464523
New Paperback Quantity Available: 5
International Edition
Seller:
PRIORITY BOOKS
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 352 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 484558

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.51
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Ardi Kolah
ISBN 10: 0749464526 ISBN 13: 9780749464523
New Paperback Quantity Available: 5
International Edition
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 30832

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.54
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

9.

Ardi Kolah
ISBN 10: 0749464526 ISBN 13: 9780749464523
New Quantity Available: 5
Seller:
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-23303

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.08
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

10.

Kolah, Ardi
Published by Kogan Page 2/28/2013 (2013)
ISBN 10: 0749464526 ISBN 13: 9780749464523
New Paperback or Softback Quantity Available: 10
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Kogan Page 2/28/2013, 2013. Paperback or Softback. Book Condition: New. High Impact Marketing That Gets Results. Book. Bookseller Inventory # BBS-9780749464523

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 21.38
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book