The Conversation Company: Boost Your Business through Culture, People and Social Media

3.74 avg rating
( 99 ratings by Goodreads )
 
9780749464738: The Conversation Company: Boost Your Business through Culture, People and Social Media
View all copies of this ISBN edition:
 
 


In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and lessen their prospects of expansion.

Because people now expect every brand to have a human "face," companies need to define a clear set of values and incorporate them in all company communication, to reflect the DNA of the organization to both employees and customers. The Conversation Company is aimed at helping organizations become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives.

Including interviews and case studies of companies such as Disney, Kodak, Nokia, Unilever, Zappos and Microsoft, The Conversation Company is based on solid research which will help organizations achieve sustainable success.

"synopsis" may belong to another edition of this title.

Book Description:

How to integrate social media into an organization

About the Author:


Steven Van Belleghem
is a successful entrepreneur, academic, speaker and author. He is a managing partner of InSites Consulting, a fast growing market research & consulting firm. He is also a professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Steven Van Belleghem
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2012)
ISBN 10: 0749464739 ISBN 13: 9780749464738
New Paperback Quantity Available: 20
Seller:
BookVistas
(New Delhi, India)

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2012. Paperback. Condition: New. Seller Inventory # VIVA-9780749464738

More information about this seller | Contact this seller

Buy New
US$ 13.90
Convert currency

Add to Basket

Shipping: US$ 7.02
From India to U.S.A.
Destination, rates & speeds
Stock Image

2.

Steven Van Belleghem
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES (2012)
ISBN 10: 0749464739 ISBN 13: 9780749464738
New Paperback Quantity Available: 20
Seller:
Vikram Jain Books
(New Delhi, India)

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES, 2012. Paperback. Condition: New. Seller Inventory # VIVA-9780749464738

More information about this seller | Contact this seller

Buy New
US$ 13.90
Convert currency

Add to Basket

Shipping: US$ 7.02
From India to U.S.A.
Destination, rates & speeds
Stock Image

3.

Steven Van Belleghem
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES
ISBN 10: 0749464739 ISBN 13: 9780749464738
New Quantity Available: > 20
Seller:
BookVistas
(New Delhi, India)

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES. Condition: New. Seller Inventory # AVS-9780749464738

More information about this seller | Contact this seller

Buy New
US$ 15.11
Convert currency

Add to Basket

Shipping: US$ 7.02
From India to U.S.A.
Destination, rates & speeds
Stock Image

4.

Steven Van Belleghem
Published by KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES
ISBN 10: 0749464739 ISBN 13: 9780749464738
New Quantity Available: > 20
Seller:
Vikram Jain Books
(New Delhi, India)

Book Description KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES. Condition: New. Seller Inventory # AVS-9780749464738

More information about this seller | Contact this seller

Buy New
US$ 15.11
Convert currency

Add to Basket

Shipping: US$ 7.02
From India to U.S.A.
Destination, rates & speeds
Seller Image

5.

Van Belleghem, Steven
Published by Kogan Page 6/15/2012 (2012)
ISBN 10: 0749464739 ISBN 13: 9780749464738
New Paperback or Softback Quantity Available: 5
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)

Book Description Kogan Page 6/15/2012, 2012. Paperback or Softback. Condition: New. The Conversation Company: Boost Your Business Through Culture, People and Social Media. Book. Seller Inventory # BBS-9780749464738

More information about this seller | Contact this seller

Buy New
US$ 23.13
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

6.

Steven Van Belleghem
Published by Kogan Page/Viva Books Private Limited (2012)
ISBN 10: 0749464739 ISBN 13: 9780749464738
New Softcover Quantity Available: > 20
Seller:
BookVistas
(New Delhi, India)

Book Description Kogan Page/Viva Books Private Limited, 2012. Softcover. Condition: New. Description: Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company s culture and business objectives. People now expect any brand to have a human "face" and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Nokia, Diageo and Microsoft, The Conversation Company is the key to sustainable success. Contents: Introduction PART ONE- A world full of contradictions Chapter 01: Your company has unused conversation potential Companies in checklist mode It is not just about social media Every company is sitting on top of a potential goldmine Look everywhere - unused conversation potential is in every corner of your business The challenge: build a conversation lever Key conversation points Chapter 02: Your company is full of paradoxes The gap between intentions and deeds Focus on the positive, not just on the negative Companies are full of paradoxes Positive word of mouth is important - so why don t we manage it? Companies see service as a cost, not a conversation starter Companies talk too much: the customer wants proof Our greatest enemy: the What if.? question The Conversation Company stops the paradox Key conversation points PART TWO- The Conversation Company: culture, people and social media Chapter 03: The Conversation Company The Conversation Company is based on culture, people and social media The basis: culture and people Our partner: social media The social media figures The Conversation Company breaks through the paradox Key conversation points Chapter 04: Company culture - the heart of the Conversation Company The values of your company: empty words? Culture must lead to identification with your company Culture has an impact on every part of the Conversation Company Help! My company doesn t have a Conversation Company culture Key conversation points Chapter 05: People are your most important source of conversations The power of people and new technology Internal and external communication form a perfect duo Internal: every employee is a spokesperson Don t control - facilitate! External: your customers would love to help The customer in the boardroom Let the consumer co-manage Key conversation points Chapter 06: Social media - the ideal partner for the Conversation Company Social media bind your staff, your customers and your company to each other Mobile internet quickens the pace Two dimensions: reach and a structural relationship Four Cs: customer experience, conversation, content, collaboration And now? Implementation Key conversation points PART THREE- The four Cs for the management of the Conversation Company Chapter 07: Customer experience, conversation, content and collaboration Why these four components? How do you score on each component? Key conversation points Chapter 08: Customer experience Customers are more than the sum total of your turnover Conversation-worthy in every phase Learn to manage expectations Organize your company for customer experience Key conversation points Chapter 09: Conversation Participating; reactive and proactive The conversation manager observes, facilitates and participates Each profile requires a different conversation approach Organizing for your participation Printed Pages: 288. Seller Inventory # 87427

More information about this seller | Contact this seller

Buy New
US$ 17.38
Convert currency

Add to Basket

Shipping: US$ 7.02
From India to U.S.A.
Destination, rates & speeds
Stock Image

7.

Steven Van Belleghem
Published by Kogan Page/Viva Books Private Limited (2012)
ISBN 10: 0749464739 ISBN 13: 9780749464738
New Softcover Quantity Available: > 20
Seller:
Vikram Jain Books
(New Delhi, India)

Book Description Kogan Page/Viva Books Private Limited, 2012. Softcover. Condition: New. Description: Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company s culture and business objectives. People now expect any brand to have a human "face" and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Nokia, Diageo and Microsoft, The Conversation Company is the key to sustainable success. Contents: Introduction PART ONE- A world full of contradictions Chapter 01: Your company has unused conversation potential Companies in checklist mode It is not just about social media Every company is sitting on top of a potential goldmine Look everywhere - unused conversation potential is in every corner of your business The challenge: build a conversation lever Key conversation points Chapter 02: Your company is full of paradoxes The gap between intentions and deeds Focus on the positive, not just on the negative Companies are full of paradoxes Positive word of mouth is important - so why don t we manage it? Companies see service as a cost, not a conversation starter Companies talk too much: the customer wants proof Our greatest enemy: the What if.? question The Conversation Company stops the paradox Key conversation points PART TWO- The Conversation Company: culture, people and social media Chapter 03: The Conversation Company The Conversation Company is based on culture, people and social media The basis: culture and people Our partner: social media The social media figures The Conversation Company breaks through the paradox Key conversation points Chapter 04: Company culture - the heart of the Conversation Company The values of your company: empty words? Culture must lead to identification with your company Culture has an impact on every part of the Conversation Company Help! My company doesn t have a Conversation Company culture Key conversation points Chapter 05: People are your most important source of conversations The power of people and new technology Internal and external communication form a perfect duo Internal: every employee is a spokesperson Don t control - facilitate! External: your customers would love to help The customer in the boardroom Let the consumer co-manage Key conversation points Chapter 06: Social media - the ideal partner for the Conversation Company Social media bind your staff, your customers and your company to each other Mobile internet quickens the pace Two dimensions: reach and a structural relationship Four Cs: customer experience, conversation, content, collaboration And now? Implementation Key conversation points PART THREE- The four Cs for the management of the Conversation Company Chapter 07: Customer experience, conversation, content and collaboration Why these four components? How do you score on each component? Key conversation points Chapter 08: Customer experience Customers are more than the sum total of your turnover Conversation-worthy in every phase Learn to manage expectations Organize your company for customer experience Key conversation points Chapter 09: Conversation Participating; reactive and proactive The conversation manager observes, facilitates and participates Each profile requires a different conversation approach Organizing for your participation Printed Pages: 288. Seller Inventory # 87427BV

More information about this seller | Contact this seller

Buy New
US$ 17.38
Convert currency

Add to Basket

Shipping: US$ 7.02
From India to U.S.A.
Destination, rates & speeds
Stock Image

8.

Van Belleghem, Steven
Published by Kogan Page (2012)
ISBN 10: 0749464739 ISBN 13: 9780749464738
New Softcover Quantity Available: > 20
Seller:
booksXpress
(Freehold, NJ, U.S.A.)

Book Description Kogan Page, 2012. Condition: New. Seller Inventory # 9780749464738

More information about this seller | Contact this seller

Buy New
US$ 25.87
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

9.

Belleghem, Steven Van
ISBN 10: 0749464739 ISBN 13: 9780749464738
New Quantity Available: 1
Seller:
GreatBookPrices
(Columbia, MD, U.S.A.)

Book Description Condition: New. Seller Inventory # 14052212-n

More information about this seller | Contact this seller

Buy New
US$ 26.62
Convert currency

Add to Basket

Shipping: US$ 2.64
Within U.S.A.
Destination, rates & speeds
Stock Image

10.

Steven Van Belleghem
Published by Kogan Page 2012-05-03, London |Philadelphia (2012)
ISBN 10: 0749464739 ISBN 13: 9780749464738
New paperback Quantity Available: > 20
Seller:
Blackwell's
(Oxford, OX, United Kingdom)

Book Description Kogan Page 2012-05-03, London |Philadelphia, 2012. paperback. Condition: New. Seller Inventory # 9780749464738

More information about this seller | Contact this seller

Buy New
US$ 23.95
Convert currency

Add to Basket

Shipping: US$ 6.10
From United Kingdom to U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book