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With both small and large retailers collapsing, consumer confidence is at an all time low. The Retail Champion provides a practical ten step method showing independent retailers how to map out a unique plan so that they can thrive, even in uncertain times.
Clare Rayner provides the tools, techniques and motivation needed to succeed in the highly competitive retail market. Readers will have access to a range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that allow readers to work along with the ten steps they read about in the book. The steps include:
-Defining the goal and mission
-Deciding on a position
-Identifying the ideal customer
-Creating a range plan
-Implementing a pricing and promotional strategy
-Designing a customer engagement process
-Determining the sourcing and supply chain model
-Planning and controlling business
-Setting up an effective back office
Aimed at small retailers who are serious about growing their business, The Retail Champion is equipped with case studies, examples, templates and the knowledge and skills needed to make a retail business a scalable, saleable enterprise.
"synopsis" may belong to another edition of this title.
Clare Rayner, The Retail Champion, is one of the most well-known and respected retail consultants in the UK and lead for the UK Independent Retailer Month, a "Shop Local" campaign. She has held senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.
Small to medium retailers, entrepreneurs thinking of setting up their own retail enterprise online or in store
"This book really is the "one-stop shop" stocking everything retailers and would-be retailers need to create, establish and grow a successful retail business." --Ben Sillitoe, Editor, Retail Gazette
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Book Description Kogan Page. PAPERBACK. Condition: New. 0749465883 *BRAND NEW* Ships Same Day or Next!. Seller Inventory # SWATI2122647990
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Book Description Kogan Page 8/28/2012, 2012. Paperback or Softback. Condition: New. Retail Champion: 10 Steps to Retail Success. Book. Seller Inventory # BBS-9780749465889
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Book Description Kogan Page Ltd, United Kingdom, 2012. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market. As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success. Seller Inventory # APC9780749465889