Digital State: How the Internet is Changing Everything

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9780749468859: Digital State: How the Internet is Changing Everything
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Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications. 

Contributions are first-person perspectives from a range of global experts drawn from marketing, advertising, information technology, legal and media research and strategy and include both industry veterans and young guns such as Faris Yakob, Chief Innovation Officer at MDC Partners New York, Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International and Christian Johnsen, Communication Strategy Director, Aegis Media. 

Digital State gives a groundbreaking analysis of the various effects of digital. Topics include: how the digital state can affect modern marketing, the explosion of social media dependency, how technology can and is being used to change the world, how digital has not redefined the democratic process, and the future of digital. Examples are drawn from both the 2008 and 2012 presidential elections, the Dot-com Bubble and the Super Bowl among others.

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Book Description:

12 leading innovators from the worlds of branding, advertising and marketing give their unique views on what the future holds for consumers

About the Author:

Simon Pont is a writer, commentator and brand-builder. He is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge.His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Some of his clients include Coca-Cola, 20th Century Fox, Heinz, Ikea, Panasonic and BMW. He is also the author of The Better Mousetrap (Kogan Page).

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Pont, Simon
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Book Description Kogan Page Ltd, United Kingdom, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the collaborative play space Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson Grimmer (HDMG); Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd. Seller Inventory # APC9780749468859

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Book Description Kogan Page Ltd, United Kingdom, 2013. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the collaborative play space Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before. Contributors include: Faris Yakob, Strategist, creative director, writer, public speaker geek; former Chief Innovation Officer (MDC Partners); Judd Labarthe, Former Executive Planning Director, Argonauten; Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International; Austen Kay, Co-founder Joint Managing Director, w00t! Media; Christian Johnsen, Global Strategy Director, Aegis North America, and cocreator of This Place; Hans Andersson, Senior Partner, Forsman Bodenfors; Tamara Quinn, Head of Intellectual Property, Berwin Leighton Paisner; Nicholas Pont, SVP, PIMCO; Vicki Connerty, Head of Newcast, ZenithOptimedia Australia; Malcolm Hunter, Brand Communications Consultant, former Chief Strategy Officer (Aegis); Greg Grimmer, Co-founder, Hurrell Moseley Dawson Grimmer (HDMG); Stefan Terry, Founder of Leap of Being; former Managing Partner, Heavenly Group Ltd. Seller Inventory # APC9780749468859

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Book Description Kogan Page. Paperback. Condition: New. 256 pages. Dimensions: 9.1in. x 6.1in. x 0.7in.Digital State comprises sixteen commentaries that each offers an answer to the question: What is the digital state Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications. Contributions are first-person perspectives from a range of global experts drawn from marketing, advertising, information technology, legal and media research and strategy and include both industry veterans and young guns such as Faris Yakob, Chief Innovation Officer at MDC Partners New York, Bettina Sherick, SVP, Digital Strategic Marketing, 20th Century Fox International and Christian Johnsen, Communication Strategy Director, Aegis Media. Digital State gives a groundbreaking analysis of the various effects of digital. Topics include: how the digital state can affect modern marketing, the explosion of social media dependency, how technology can and is being used to change the world, how digital has not redefined the democratic process, and the future of digital. Examples are drawn from both the 2008 and 2012 presidential elections, the Dot-com Bubble and the Super Bowl among others. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780749468859

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