Crisis, Issues and Reputation Management (PR In Practice) - Softcover

Griffin, Andrew

Softcover

ISBN 10: 0749469927 ISBN 13: 9780749469924

Publisher: Kogan Page, 2014

Synopsis

Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.

An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.

About this title

About the Author

Andrew Griffin is a corporate reputation specialist and Managing Director of international reputation strategy and crisis management consulting firm, Regester Larkin. He advises leading global companies and brands, helping them factor reputation into their decision making, resolve controversial issues and respond to crises.  He is also an adviser to senior executives on sudden incidents, longer-term reputation risks and corporate positioning on controversial issues.

Andrew is a regular commentator, speaker and author, and his previous book New Strategies for Reputation Management (Kogan Page) was published in 2008.

To learn more about Regester Larkin, visit http://www.regesterlarkin.com.

Review

"In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team." (Caroline Hempstead VP Group Corporate Affairs, AstraZeneca plc)

"[A] well laid-out, easy to follow, and practical book, with plenty of website links to follow... Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation." (Professional Security Magazine)

"Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management - an invaluable resource." (Kieron O'Keefe, Head of Crisis Management BG Group)

"The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk." (Dr. Daniel Diermeier Kellogg School of Management and author of Reputation Rules)

Edition details

• Publisher: Kogan Page
• Publication date: 2014
• ISBN 10: 0749469927
• ISBN 13: 9780749469924
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 280