Cohen, Ivan Economics For Business

ISBN 13: 9780749470197

Economics For Business

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9780749470197: Economics For Business
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With a truly global perspective, this book merges business content with economics, making it an ideal introduction to economics for MBA students.  It explains key concepts and provides the tools needed to make decisions, sustain competitive advantage, and confront business complexities with confidence.  Each chapter contains a clear learning objective and learning outcomes, definitions of key terms, illustrations, charts, and graphs, and bullet point chapter summaries at the end.

Students will be able to understand:
- the crucial importance of the financial system to individual business and the macroeconomy
- the process of globalization and its implication for business
- the role of the market as well as supply and demand
- the impact of demand on branding and brand loyalty
- pricing strategies under various market structures

The book also includes free supporting online resources, including extra case studies and exam questions and answers, PowerPoint lecture slides, and links to current and relevant articles.

"synopsis" may belong to another edition of this title.

About the Author:

Ivan K. Cohen is Associate Professor in Finance and Economics at Richmond University, the American International University based in London. With many years of teaching experience across a wide range of economics and finance classes and having taught on both sides of the Atlantic, he is able to offer a unique global approach to the study of economics.

Review:

"An absolute 'must-read' for anyone having to do business on an international level in the current global economy, and of critical importance for anyone whose business is affected by global business climates, "Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy" is exceptionally well-written, organized and presented, making it ideal for students, business executives, and non-specialist general readers with an interest in the global economy. ... [S]trongly recommended for corporate, community, and academic library Business & Economics reference collections and supplemental studies lists."
(Logan's Bookshelf, Reviewer's Bookwatch Midwest Book Review)

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Book Description Kogan Page Nov 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures.With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business.Online supporting resources for this book include bonus chapters on shareholders, trading blocs and skills groupings, a glossary, history of economics and an instructor's manual. 360 pp. Englisch. Seller Inventory # 9780749470197

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