Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation - Hardcover

Ryan, Damian

Hardcover

ISBN 10: 0749476338 ISBN 13: 9780749476335

Publisher: Kogan Page, 2015

Synopsis

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

About this title

About the Author

Damian Ryan is author of Understanding Digital Marketing, the bestselling academic book of its kind which is required reading by over 100 universities and colleges including Harvard University in the USA and the Chartered Institute of Marketing in the UK. He is also author of The Best Digital Marketing Campaigns in the World and Understanding Social Media.

Damian is founder and chairman of The Global Academy of Digital Marketing, a new collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. Aside from his passion for digital media and digital marketing, Damian is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. Mediaventura raises capital for digital companies and manages sellside and buyside mandates on behalf of some of the biggest names in the marcoms sector including WPP and IPG, among others. In 2014 Damian was appointed to the board of Upfront Business Development.

Edition details

• Publisher: Kogan Page
• Publication date: 2015
• ISBN 10: 0749476338
• ISBN 13: 9780749476335
• Binding: Hardcover
• Language: English
• Edition number: 3
• Number of pages: 648