Framing advertising as an essential part of marketing strategy, Advertising Transformed offers strategic answers to questions marketers and managers have about the effectiveness of advertising in the digital age.
Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. He covers key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale.
Backed by case studies of Effie award-winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides marketers with the insights and expertise to meet ever-changing requirements and devise exciting campaigns that prove the continuing value of advertising.
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Book Description Condition: New. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462. . 2014. 1st Re-issue. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9780749476380
Book Description Condition: New. Seller Inventory # 22758837-n
Book Description Condition: New. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462. . 2014. 1st Re-issue. Hardcover. . . . . Seller Inventory # V9780749476380
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