Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

3.67 avg rating
( 3 ratings by Goodreads )
 
9780749478889: Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability. Online resources include web links to inspiring reading, and further website resources.

"synopsis" may belong to another edition of this title.

About the Author:

Darren Bridger works as a consultant to designers and marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company), as its second employee outside of the US. He currently works as head of insights at NeuroStrata.

Review:

"A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you need to read this book. It's not about that at all. Darren Bridger introduces all the major themes, key methods and tools underlying the science in engaging, manageable chunks. Any book that explains the allure of memes has to get five stars from me." (Jamie Croggon, Design Director, SharkNinja)

"A topic which should be of great importance to anyone in the business of retailing, advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner, covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy, rather than walking on by." (Dr David Lewis, Chairman of Mindlab International & Author of The Brain Sell)

"With solid science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer's brain. Neuro Design is packed with actionable strategies and techniques, and is a must-read for every marketer and designer." (Roger Dooley, author of Brainfluence)

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 29.95
US$ 24.45

Convert Currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Darren Bridger
Published by Kogan Page Ltd, United Kingdom (2017)
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Paperback First Edition Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, United Kingdom, 2017. Paperback. Book Condition: New. 1. Aufl.. Language: English . Brand New Book. Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from PG, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources. Bookseller Inventory # AA99780749478889

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.45
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Bridger, Darren
Published by Kogan Page 2/28/2017 (2017)
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Paperback or Softback Quantity Available: 6
Seller:
BargainBookStores
(Grand Rapids, MI, U.S.A.)
Rating
[?]

Book Description Kogan Page 2/28/2017, 2017. Paperback or Softback. Book Condition: New. Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability. Book. Bookseller Inventory # BBS-9780749478889

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.46
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Darren Bridger
Published by Kogan Page Ltd, United Kingdom (2017)
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Paperback First Edition Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Kogan Page Ltd, United Kingdom, 2017. Paperback. Book Condition: New. 1. Aufl.. Language: English . Brand New Book. Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from PG, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources. Bookseller Inventory # AA99780749478889

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.95
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Darren Bridger
Published by Kogan Page 2017-02-03 (2017)
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Quantity Available: 2
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Kogan Page 2017-02-03, 2017. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LBR-01973406

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.56
Convert Currency

Add to Basket

Shipping: US$ 3.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Bridger, Darren
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2017. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # KB-9780749478889

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.34
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

6.

Darren Bridger
Published by Kogan Page 2017-02-03 (2017)
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Paperback Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Kogan Page 2017-02-03, 2017. Paperback. Book Condition: New. Bookseller Inventory # NU-TBS-00003884

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.39
Convert Currency

Add to Basket

Shipping: US$ 3.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Darren Bridger
Published by Kogan Page 2017-02-03 (2017)
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Paperback Quantity Available: 3
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Kogan Page 2017-02-03, 2017. Paperback. Book Condition: New. Bookseller Inventory # NU-GRD-05519023

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 24.26
Convert Currency

Add to Basket

Shipping: US$ 3.95
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Bridger, Darren
Published by Kogan Page (2017)
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Softcover First Edition Quantity Available: 5
Rating
[?]

Book Description Kogan Page, 2017. Book Condition: New. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412. . 2017. 1st Edition. Paperback. . . . . . Bookseller Inventory # V9780749478889

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.62
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

9.

Bridger, Darren
Published by Kogan Page
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Softcover Quantity Available: 5
Seller:
Kennys Bookstore
(Olney, MD, U.S.A.)
Rating
[?]

Book Description Kogan Page. Book Condition: New. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412. . 2017. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780749478889

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.80
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

Darren Bridger
ISBN 10: 0749478888 ISBN 13: 9780749478889
New Quantity Available: 3
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Book Condition: New. pp. 280. Bookseller Inventory # 372240222

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.63
Convert Currency

Add to Basket

Shipping: US$ 7.27
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book