Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization - Hardcover

Russell, Paul J.

Hardcover

ISBN 10: 0749478993 ISBN 13: 9780749478995

Publisher: Kogan Page, 2016

Synopsis

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy.

Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

About this title

About the Author

Paul J Russell is a results-oriented visual merchandising and retail-marketing executive, with a comprehensive background in developing and executing integrated consumer-focused programmes for manufacturers such as Williamson-Dickie Clothing MFG, Adidas America and Reebok International. He has developed award-winning concepts for Super Bowl XXXI, The Reebok Cup and the Olympic Games and has provided consulting services to speciality retailers such as Universal Studios, Hansgrohe Inc, Jos A Bank Clothiers and Britches of Georgetown. Paul serves on the Manufacturers Advisory Council for the World Alliance for Retail Excellence and Standards.

Edition details

• Publisher: Kogan Page
• Publication date: 2016
• Language: English
• ISBN 10: 0749478993
• ISBN 13: 9780749478995
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288