How to Write Effective Business English: Your Guide to Excellent Professional Communication - Softcover

Talbot, Fiona

Softcover

ISBN 10: 0749497297 ISBN 13: 9780749497293

Publisher: Kogan Page, 2019

Synopsis

Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently. With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong.

Author Fiona Talbot uses real international business scenarios to help you develop and apply your skills, and provide you with answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, social media content, CVs and more. Featuring sections on punctuation and grammar, checklists to help you assess your progress, updated content on instant messaging and gender-neutral pronouns, and now with a new chapter on writing for different colleagues and co-workers, this third edition of How to Write Effective Business English will help you get your message across with impact.

About this title

About the Author:

Fiona Talbot is an internationally acclaimed business writing author. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few. She is also the author of Improve Your Global Business English, Make an Impact with Your Written English, and Executive Writing Skills for Managers, all published by Kogan Page.

Review:

"Assuming an intermediate knowledge of English, How to Write Effective Business English provides guidelines for further development, deals with real life scenarios and gives readers answers that even their bosses might not know. Focusing on emails, letters, resumes or job applications, How to Write Effective Business English gives readers an easy system for writing clearly, quickly and easily. It will also hold immense practical value to native English speakers who feel that their written business English needs practice. Very highly recommended for community and academic library instructional reference collections." (The Writing/Publishing Shelf, Library Bookwatch, Midwest Book Review (for previous edition))

"How to Write Effective Business English can make you aware of the pitfalls you encounter every day, and give you a very good chance to get your message right and powerful today, and even better tomorrow." (Gianluca Marcellino, Global Retail Industry Manager, Avanade)

"An absolute must-read... Perfect for those who want to invigorate their written work to really pack a punch." (Paul Corcoran, Chief Executive, Agent Marketing)

"How to Write Effective Business English is an invaluable toolkit for any business... this book really does help to create impactful communication." (Katie Page, Content Director, GlobalData plc)

"If you need a handy toolkit for improving your business writing... then this practical guide is packed with advice, tips and examples to help you do just that. It works for both native and non-native English speakers wishing to inject more vitality and clarity into their business writing." (Louise Stansfield, Senior Lecturer, Metropolia Business School, Metropolia University, Finland)

About this edition

• Publisher: Kogan Page
• Publication date: 2019
• ISBN 10: 0749497297
• ISBN 13: 9780749497293
• Binding: Paperback
• Edition number: 3
• Number of pages: 160