Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

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9780749915223: Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results
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Provides a guide to the scope of marketing, which is a customer-centred activity that involves all aspects of a company's development and growth. The author's advice includes market research, the market plan, how to use external services, direct marketing and costings.

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9780749916275: Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

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ISBN 10:  0749916273 ISBN 13:  9780749916275
Publisher: Judy Piatkus Publishers Ltd, 1997
Softcover

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