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Provides a guide to the scope of marketing, which is a customer-centred activity that involves all aspects of a company's development and growth. The author's advice includes market research, the market plan, how to use external services, direct marketing and costings.
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Book Description Piatkus, 1995. Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Ex-library book. This is an ex-library book and therefore has stamps throughout. It is also likely to have considerable shelf-ware. It is however still in useable condition, and a great read. Thanks. Damaged book. Please note this is a damaged book. The condition of this book is as stated above, however this book is slightly damaged in some way. Typically a grazed corner or torn cover. Thanks. Seller Inventory # CHL3527428
Book Description Hardback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR008385837
Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR001899055
Book Description Piatkus 23/11/1995, 1995. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749915223
Book Description Piatkus 23/11/1995, 1995. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749915223
Book Description Piatkus, 1995. Condition: Very Good. Seller Inventory # U9780749915223
Book Description Piatkus 1995-11-23, 1995. Hardcover. Condition: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Seller Inventory # 9780749915223-21