Meeting Customer Needs (Institute of Management Foundation)

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9780750606684: Meeting Customer Needs (Institute of Management Foundation)
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Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.

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Book Description:

Meet your customers' needs and improve your business and sales

From the Back Cover:

This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.

A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.

Ian Smith has some 30 years experience as a senior management and marketing professional, academic and writer. He now divides his time between consultancy work, mainly with not for profit organisations, and his writing and broadcasting activities. He lives in London with his wife and three daughters.

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Other Popular Editions of the Same Title

9780750659840: Meeting Customer Needs, Third Edition (CMI Open Learning Programme)

Featured Edition

ISBN 10:  075065984X ISBN 13:  9780750659840
Publisher: Butterworth-Heinemann, 2003
Softcover

9780750633918: Meeting Customer Needs, Second Edition (CMI Open Learning Programme)

Butter..., 1997
Softcover

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