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Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
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Meet your customers' needs and improve your business and salesFrom the Back Cover:
This is a third edition of Meeting Customer Needs, a diploma level book in the Chartered Management of Institute series. This particular title meets the specific requirements of those taking the Unit DM45 entitled Customer Focus, Marketing and Planning.
A new website available for use with the text to provide revision notes and lecturers' notes. This book is ideal for managers seeking to establish or improve customer service and customer focus standards. It includes action plans, sample communications and checklists for managers to adapt for their own purposes. Real examples and new case studies are used throughout to illustrate points in a practical context.
Ian Smith has some 30 years experience as a senior management and marketing professional, academic and writer. He now divides his time between consultancy work, mainly with not for profit organisations, and his writing and broadcasting activities. He lives in London with his wife and three daughters.
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Book Description Butterworth-Heinemann, 1994. Paperback. Condition: New. Seller Inventory # DADAX0750606681
Book Description Butterworth-Heinemann, 1994. Condition: New. book. Seller Inventory # M0750606681
Book Description Elsevier. Condition: New. pp. 256. Seller Inventory # 58111652
Book Description Condition: New. New. Seller Inventory # STRM-0750606681