Corporate Tides: Redesigning the Organization

 
9780750621496: Corporate Tides: Redesigning the Organization
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The author of this work argues that "structure gives rise to behaviour", and that once structural forces are understood within the organization, managers can then bring the company's goals to life by applying principles associated with the process of creating. If the current state of an organization and the desired state are understood and described accurately, and if the proposed new structure is not in conflict with another existing structure, the energy produced will narrow the gap between the desired state and current reality. The design of a new structure should start at the top by defining accurately the primary purpose of the company and aligning that with relevant data about its current state. If that information is then shared with divisions and departments, they in turn can constructively define their goals and their current reality and therby move towards the desired state.

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From the Back Cover:

Why, with so much focus on organizational change, is there so little successful change? Is it the result of poor planning? The economy? Foreign competition? The fundamental reason is that most corporations fail to understand basic laws of structure that determine a business's success or failure. Often managers attempt to impose change on a weak foundation. Robert Fritz examines the underlying structures that support business strategy, with the insight that structure gives rise to behavior. Once they understand these structural forces, managers can realize their company's goals by applying the right principles. Fritz outlines the basic laws that determine a corporation's success or failure. He describes the difference between structural advancement and structural oscillation, and shows how, if an organization is poorly structured, success in one department can actually cause difficulties in another - increased sales can strain manufacturing capacity; reinvestment can lead to declining market performance. Corporate Tides reveals techniques that can be used at all levels of an organization, from project teams to senior groups doing strategic planning, and demonstrates how to create consistency throughout the organization.

About the Author:

Robert Fritz is the founder of the field of structural consulting. Over fifty thousand people throughout the world have taken seminars through his company, Technologies for Creating. He is a founding partner, along with Peter Senge and Charlie Kiefer, of Innovation Associates. He is also founder of The Fritz Consulting Group, and his clients include many Fortune 500 companies. He is a composer, film director, and author of the bestselling books The Path of Least Resistance and Creating: Learning to Become a Creative Force in Your Own Life.

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Other Popular Editions of the Same Title

9781881052883: Corporate Tides: The Inescapable Laws of Organizational Structure

Featured Edition

ISBN 10:  1881052885 ISBN 13:  9781881052883
Publisher: Berrett-Koehler Publishers, 1996
Hardcover

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Fritz, Robert
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