This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.
This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees.
The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.
"synopsis" may belong to another edition of this title.
Reviews of first edition: '..I recommend this book to all those who teach or study the marketing and/or management of services. It is a practical guide for the student and a useful summary for the teacher.' Jonathan S. Swift, Senior Lecturer in Marketing Staffordshire University Business School - Journal of the Market Research Society, November 1994 '... provides a comprehensive
framework for practitioners and students who wish to study the issues that characterise service organisations.' - Banking World, September 1993
"About this title" may belong to another edition of this title.
Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780750635943 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0224578
Book Description Routledge, 1999. Paperback. Book Condition: New. 2. Bookseller Inventory # DADAX0750635940
Book Description Butterworth-Heinemann, 1999. Paperback. Book Condition: Brand New. 2nd edition. 306 pages. 9.50x6.50x1.00 inches. In Stock. Bookseller Inventory # zk0750635940