Creating Value: Shaping Tomorrow's Business

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9780750639545: Creating Value: Shaping Tomorrow's Business
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Winner of Management Consultancies Association (MCA) best management book of the year, 1997, Creating Value sees business strategy as deciding what to sell, so as to achieve financial success. This controversial book gives a complete account of how to make the whole company succeed in its corporate strategy, as well as in each competitive strategy.

Creating Value challenges the stakeholder view: it stresses financial success, which it rigorously insists comes from strategies targeting profitable customers.
* Innovative, customer-led view of strategy
* Integrates corporate and competitive strategy
* Develops and integrates the resource-based view

Corporate planners and senior managers will find this innovative book essential reading. It is also of particular interest to lecturers and post-graduate/MBA students. Those involved in marketing will also find this a rewarding read.
* MCA Prizewinner
* presents a new approach to strategy-making which puts markets at the forefront of the competitive arena, not industry sectors;

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About the Author:

Alfred Kenyon: MA Oxon (PPE), Chartered Accountant (FCA) and Fellow of the Association of Corporate Treasurers (FCT). After a career in industrial financial management, he taught MBA students for twelve years at Cass Business School. He published two books on currency risk management with Wiley and Blackwell's and co-authored several articles on strategy with Shiv Mathur, together with 'Creating Value: Shaping Tomorrow's Business' (Butterworth-Heinemann, 1997, 2e 2001), which won the Management Consultancies' Association's prize for the best management book of 1997. He died in 2006.

Shiv S. Mathur MSc, PhD (London Business School) is Emeritus Fellow at Cass Business School, where he was founder director of the Centre for the Study of Financial Institutions. He has held appointments at London Business School and was a visiting professor at Georgetown University. A former corporate planner, he has written several articles on marketing and strategy and is co-author of 'Creating Value: Shaping Tomorrow's Business' (Butterworth-Heinemann, 1997, 2e 2001), which won the Management Consultancies' Association's prize for the best management book of 1997.

Review:

'The authors have thought long and hard about the fundamentals of competitive strategy. The result is a book which is stimulating, insightful, and challenges conventional thinking.'
Robert Grant, Professor of Management, Georgetown University, USA

'The book provides a through coverage of strategy that is cast in a unique customer focused perspective...The book's treatment successfully integrates business level and corporate level strategy...The book provides a very valuable description of sixteen ways to achieve differentiation, and combines this with modern theory to articulate a novel approach to strategy setting.'
David J. Collis, Associate Professor, Harvard Business School, USA

'I found it very readable, with a refreshing, stimulating approach to old problems. Certainly I would suggest that a wise chief executive would be advised to read it and use its conclusions to compare with his own vision and approach to corporate business strategy.
The discipline suggested in the book would be an excellent guideline for any modern business.'
Daniel Hodson, Chief Executive, The London International Financial Futures and Options Exchange (LIFFE)

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9780750633390: Creating Value: Shaping Tomorrow's Business

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ISBN 10:  0750633395 ISBN 13:  9780750633390
Publisher: Butterworth-Heinemann, 1997
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