Innovation in Marketing (Cim Professional Development Series)

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9780750641210: Innovation in Marketing (Cim Professional Development Series)

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.

Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

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Peter Doyle, Susan Bridgewater
Published by Taylor Francis Ltd, United Kingdom (1999)
ISBN 10: 0750641215 ISBN 13: 9780750641210
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Book Description Taylor Francis Ltd, United Kingdom, 1999. Paperback. Book Condition: New. Language: English . Brand New Book. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Bookseller Inventory # AAZ9780750641210

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Peter Doyle, Susan Bridgewater
Published by Taylor Francis Ltd, United Kingdom (1999)
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Book Description Taylor Francis Ltd, United Kingdom, 1999. Paperback. Book Condition: New. Language: English . Brand New Book. Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. Bookseller Inventory # AAZ9780750641210

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Peter Doyle; Susan Bridgewater
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Book Description Book Condition: New. Bookseller Inventory # ST0750641215. Bookseller Inventory # ST0750641215

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Book Description Routledge, 1998. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # F9-9780750641210

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Doyle, Peter, Bridgewater, Susan
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Book Description Routledge, 1999. Book Condition: New. Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 453. . 1999. 1st Edition. Paperback. . . . . . Bookseller Inventory # V9780750641210

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Peter Doyle, Susan Bridgewater
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Book Description Paperback. Book Condition: New. Not Signed; Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Ba. book. Bookseller Inventory # ria9780750641210_rkm

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Doyle, Peter, Bridgewater, Susan
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Book Description Routledge. Book Condition: New. Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 453. . 1999. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780750641210

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Peter Doyle; Susan Bridgewater
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Book Description Routledge, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # M0750641215

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DOYLE, PETER; BRIDGEWATER, SUSAN.
Published by Routledge (2017)
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Book Description Routledge, 2017. Paperback. Book Condition: NEW. 9780750641210 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0224536

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Book Description Butterworth-Heinemann, 1999. Paperback. Book Condition: Brand New. 1st edition edition. 224 pages. 9.50x6.25x0.50 inches. In Stock. Bookseller Inventory # __0750641215

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