Fundamentals of Corporate Communications (CIM Professional Development)

0 avg rating
( 0 ratings by GoodReads )
 
9780750641869: Fundamentals of Corporate Communications (CIM Professional Development)

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.

The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.

The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth:
* Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis
* Who should be communicator and why

The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Richard Dolphin
ISBN 10: 075064186X ISBN 13: 9780750641869
New Quantity Available: > 20
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97807506418690000000

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 62.20
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Richard Dolphin
Published by Routledge (1998)
ISBN 10: 075064186X ISBN 13: 9780750641869
New Quantity Available: > 20
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 1998. HRD. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # F9-9780750641869

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 51.73
Convert Currency

Add to Basket

Shipping: US$ 11.14
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Richard Dolphin
Published by Routledge (2017)
ISBN 10: 075064186X ISBN 13: 9780750641869
New Hardcover Quantity Available: 1
Print on Demand
Seller
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2017. Hardback. Book Condition: NEW. 9780750641869 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. Bookseller Inventory # HTANDREE0224530

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 63.74
Convert Currency

Add to Basket

Shipping: US$ 9.90
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Richard Dolphin
ISBN 10: 075064186X ISBN 13: 9780750641869
New Hardcover Quantity Available: 1
Seller
Grand Eagle Retail
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description 1998. Hardcover. Book Condition: New. 234mm x 16mm x 156mm. Hardcover. The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 240 pages. 0.508. Bookseller Inventory # 9780750641869

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 74.76
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Richard Dolphin
Published by Routledge
ISBN 10: 075064186X ISBN 13: 9780750641869
New Hardcover Quantity Available: 1
Print on Demand
Seller
Rating
[?]

Book Description Routledge. Book Condition: BRAND NEW. BRAND NEW Hardcover - 240pp - This title is now printed on demand - please allow an added 2-3 weeks for shipment! A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. Bookseller Inventory # 2004594

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 76.94
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

6.

Richard Dolphin
Published by Taylor & Francis (1998)
ISBN 10: 075064186X ISBN 13: 9780750641869
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Taylor & Francis, 1998. Hardcover. Book Condition: New. book. Bookseller Inventory # 075064186X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 79.32
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Richard Dolphin
Published by Taylor & Francis (1998)
ISBN 10: 075064186X ISBN 13: 9780750641869
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Taylor & Francis, 1998. Hardcover. Book Condition: New. Bookseller Inventory # DADAX075064186X

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 82.92
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

Richard Dolphin
Published by Taylor & Francis (1998)
ISBN 10: 075064186X ISBN 13: 9780750641869
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Taylor & Francis, 1998. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-159-X6-0141700

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 82.76
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

9.

Richard Dolphin
ISBN 10: 075064186X ISBN 13: 9780750641869
New Hardcover Quantity Available: 1
Seller
AussieBookSeller
(SILVERWATER, NSW, Australia)
Rating
[?]

Book Description 1998. Hardcover. Book Condition: New. 234mm x 16mm x 156mm. Hardcover. The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, an.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 240 pages. 0.508. Bookseller Inventory # 9780750641869

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 78.04
Convert Currency

Add to Basket

Shipping: US$ 28.00
From Australia to U.S.A.
Destination, Rates & Speeds

10.

Richard Dolphin
Published by Routledge (1998)
ISBN 10: 075064186X ISBN 13: 9780750641869
New Hardcover Quantity Available: 2
Seller
Media Mall
(Fyshwick, ACT, Australia)
Rating
[?]

Book Description Routledge, 1998. Hardcover. Book Condition: New. 15.6 x 23.4 cm. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Book. Bookseller Inventory # MM-60201404

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 117.20
Convert Currency

Add to Basket

Shipping: US$ 11.90
From Australia to U.S.A.
Destination, Rates & Speeds