Items related to CIM Coursebook 01/02 Integrated Marketing Communications
'Integrated Marketing Communications 2001-2002' is a specifically tailored coursebook for students undertaking the Integrated Marketing Communications module of the CIM Certificate.
Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.
The new edition of this text contains:
· a firmly international perspective and a more strategic focus
· new material to cover e-marketing issues, and more emphasis placed on integrated marketing communications and internal marketing
· new and up to date examples and case studies to illustrate the theory
· additional text references and website references
· preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers
Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
completely revised and updated by the Senior Examiner for the Integrated Marketing Communications module to fit in with the CIM syllabus
officially endorsed by the CIM
approved by the CIM Chief Examiner
Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.
The new edition of this text contains:
· a firmly international perspective and a more strategic focus
· new material to cover e-marketing issues, and more emphasis placed on integrated marketing communications and internal marketing
· new and up to date examples and case studies to illustrate the theory
· additional text references and website references
· preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers
Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
completely revised and updated by the Senior Examiner for the Integrated Marketing Communications module to fit in with the CIM syllabus
officially endorsed by the CIM
approved by the CIM Chief Examiner
"synopsis" may belong to another edition of this title.
About the Author:
Tony Yeshin is Senior Lecturer in Marketing at the University of Greenwich and course director on the CIM intensive diploma course. He previously held key management roles in both domestic and international advertising agencies and sales promotion companies. He is author of Inside Advertising prepared for the Institute of Practitioners in Advertising and co-author of the Integrated Marketing Communications CIM Coursebook.
Review:
'Comprehensive and up to date analysis. User friendly, with lots of real ife information to illustrated points'.
Michael McGuire, Senior Lecturer, CIM Programme Manager, Sutton Coldfield College
'Excellent use of case studies'
Mrs K Venn, Course Co-ordinator, Weymouth College
'Totally appropriate for the students - very readable and comprehensive in its coverage of marketing communications issues'.
David Ratcliffe, Senior Lecturer in Marketing, Bolton Institute
'A 'must' have for CIM Diploma students. Excellent also for BA (Business Admin) Students.'
Mrs M Hunt, Lecturer in Marketing and Business Management, New College
Michael McGuire, Senior Lecturer, CIM Programme Manager, Sutton Coldfield College
'Excellent use of case studies'
Mrs K Venn, Course Co-ordinator, Weymouth College
'Totally appropriate for the students - very readable and comprehensive in its coverage of marketing communications issues'.
David Ratcliffe, Senior Lecturer in Marketing, Bolton Institute
'A 'must' have for CIM Diploma students. Excellent also for BA (Business Admin) Students.'
Mrs M Hunt, Lecturer in Marketing and Business Management, New College
"About this title" may belong to another edition of this title.
- PublisherButterworth-Heinemann
- Publication date2001
- ISBN 10 0750653116
- ISBN 13 9780750653114
- BindingPaperback
- Number of pages216
- Rating
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