Items related to International Cases in Tourism Management
Synopsis
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
* A wide-ranging collection of pertinent case studies from around the world.
* An ideal companion volume for both tutors and students of tourism.
* Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online.
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Book Description
Approximately 38 cases from the tourism industry examined in depth
About the Author
Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences.
Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2003
- ISBN 10 0750655143
- ISBN 13 9780750655149
- BindingPaperback
- Edition number1
- Number of pages410
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