Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters.
Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic.
"synopsis" may belong to another edition of this title.
Offers a completely new approach to the study of organizational supply chainsAbout the Author:
Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number of organizations in the UK and internationally to research and develop supply chain strategies. During the past three years he has worked with the Sri Lankan Government, the Sri Lanka Export Association and the Chartered Institute of Marketing to develop executive marketing and supply chain programmes for the Apparel Industry in Sri Lanka linked to professional marketing qualifications. He is editor of the Textile Institute Journal of Economics, Management and Marketing a position he has held since 1994. He is a leading marketing educator having taught and examined in the UK and internationally. He has held Senior Examiner positions for the Chartered Institute of Marketing.
"About this title" may belong to another edition of this title.
Book Description Routledge, New Delhi. NA.. Book Condition: New. Bookseller Inventory # 271538
Book Description Routledge, 2004. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110750655518
Book Description Routledge, 2004. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0750655518
Book Description Routledge, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # M0750655518
Book Description Butterworth-Heinemann, 2004. Paperback. Book Condition: Brand New. 1st edition. 408 pages. 9.75x7.50x0.75 inches. In Stock. Bookseller Inventory # 0750655518
Book Description Routledge, 2004. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9780750655514-1
Book Description Routledge. PAPERBACK. Book Condition: New. 0750655518 New Condition. Bookseller Inventory # NEW7.1241157