Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course!
* CIM approved content for this year's course
* Approved by the CIM Chief Examiner
* Updated material and cases to keep you up to speed with the latest developments
Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts
Definitive coursebook written by an expert educator to guide you through the 2002-2003 syllabusPlus FREE online revision and course support from www.marketingonline.co.ukCustomise your learning, extend your knowledge and prepare for those examinations with this complete package for course success
"synopsis" may belong to another edition of this title.
Book Description A Butterworth-Heinemann Title, 2002. Paperback. Book Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Bookseller Inventory # CHL2196088
Book Description A Butterworth-Heinemann Title, 2002. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI2494306
Book Description A Butterworth-Heinemann Title, 2002. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Bookseller Inventory # 5506868