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Synopsis
Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry.
With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles.
* Provides wide-ranging insight into the nature of culinary taste as expressed in commercial restaurant settings
* Evaluates the influence on culinary taste of a variety of factors such as: social class, gender, health awareness, marketing and geography
* Considers the importance of understanding these issues for business management and for success in the hospitality industry today
"synopsis" may belong to another edition of this title.
Book Description
Provides wide-ranging insights into the nature of culinary taste
Excerpt. © Reprinted by permission. All rights reserved.
Includes foreward from Prue Leith
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2003
- ISBN 10 0750657677
- ISBN 13 9780750657679
- BindingPaperback
- Edition number1
- Number of pages208
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Softcover. Condition: Good. 1. Culinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry.With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles. Seller Inventory # SONG0750657677
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ISBN 10: 0750657677
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