Management of Marketing

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9780750661034: Management of Marketing
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The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them.

Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

  • Designed specifically for MBA students who require an accessible but thorough guide to the subject
  • Written by an experienced author team which has a proven track record of providing accessible information for the intended audience
  • Student and lecturer web sites accompany the book providing additional pedagogical material to enhance the points in the text and ensure further learning can be pursued with ease
  • "synopsis" may belong to another edition of this title.

    Book Description:

    An accessible text designed specifically for MBA students that provides all the basics required in order to grasp a good understanding of the subject without shrouding them in a vast degree of additional information

    About the Author:

    Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.

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    9781138144750: Management of Marketing

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    ISBN 10:  1138144754 ISBN 13:  9781138144750
    Publisher: Routledge, 2016
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    Book Description Taylor Francis Ltd, United Kingdom, 2005. Paperback. Condition: New. UK ed.. Language: English . Brand New Book. The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered. Seller Inventory # AAZ9780750661034

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    Book Description Taylor Francis Ltd, United Kingdom, 2005. Paperback. Condition: New. UK ed.. Language: English . Brand New Book. The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered. Seller Inventory # AAZ9780750661034

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    Book Description Routledge, 2018. Paperback. Condition: NEW. 9780750661034 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0204583

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    Book Description Taylor & Francis Ltd, 2005. Condition: New. 2005. 1st Edition. Paperback. Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning. Num Pages: 424 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 232 x 156 x 23. Weight in Grams: 644. . . . . . . Seller Inventory # V9780750661034

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