This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the stories of Yo Sushi and Lonely Planet are included.The following features are incorporated :Social enterprises (which generate income) are separated from community based ventures which are more grant dependent. The story of Aspire will be introduced and The Storm Model Agency The chapter on the Entrepreneurs of Silicon Valley is to be re-crafted and moved towards the end of the book. It covers both the entrepreneurs and the process and context issues that have helped explain the Silicon Valley phenomenon. The New Internet Entrepreneurs chapter is now to come immediately after Chapter 4 and will be rewritten to include new stories on E-Bay (success) and e-Toys (failure).. There is to be a stronger section on the characteristics of 'The Entrepreneur Enabler' - people who advise and support entrepreneurs . Web support materials and worked examples are to be written for academic adoptions.
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The most comprehensive treatment of the entrepreneur on the market.From the Back Cover:
This second edition of a ground-breaking book will make you think differently about entrepreneurs. Real-life examples of more than a hundred entrepreneurs from all walks of life and many different backgrounds are provided to support a conceptual and practical framework that is uniquely based around the issues of talent, temperament and technique.
You will learn :
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