Managing Marketing

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9780750668989: Managing Marketing

The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans.

This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of-

*How the key areas of marketing knowledge can be made operationally effective
*How to make marketing practical and measurable
*A huge range of examples and vignettes illustrating best practice
*A truly international perspective

The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory

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Roger Palmer, Juanita Cockton, Graham Cooper
Published by Taylor Francis Ltd, United Kingdom (2007)
ISBN 10: 0750668989 ISBN 13: 9780750668989
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Book Description Taylor Francis Ltd, United Kingdom, 2007. Paperback. Book Condition: New. Language: English . Brand New Book. The newly qualified manager may well be equipped with the skills of the What of marketing and management, but not know the How. The practicing marketer is well served with guides on strategy, mainly of the four minute plan variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of- *How the key areas of marketing knowledge can be made operationally effective *How to make marketing practical and measurable *A huge range of examples and vignettes illustrating best practice *A truly international perspective The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory. Bookseller Inventory # AA69780750668989

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Roger Palmer, Juanita Cockton, Graham Cooper
Published by Taylor Francis Ltd, United Kingdom (2007)
ISBN 10: 0750668989 ISBN 13: 9780750668989
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Book Description Taylor Francis Ltd, United Kingdom, 2007. Paperback. Book Condition: New. Language: English . Brand New Book. The newly qualified manager may well be equipped with the skills of the What of marketing and management, but not know the How. The practicing marketer is well served with guides on strategy, mainly of the four minute plan variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of- *How the key areas of marketing knowledge can be made operationally effective *How to make marketing practical and measurable *A huge range of examples and vignettes illustrating best practice *A truly international perspective The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory. Bookseller Inventory # AA69780750668989

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Roger Palmer, Juanita Cockton, Graham Cooper
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Book Description Taylor and Francis 2007-07-11, Amsterdam |London, 2007. paperback. Book Condition: New. Bookseller Inventory # 9780750668989

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Book Description Routledge, 2016. Paperback. Book Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Bookseller Inventory # ria9780750668989_lsuk

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PALMER, ROGER; COCKTON, JUANITA; COOPER, GRAHAM.
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Book Description Routledge, 2007. Paperback. Book Condition: NEW. 9780750668989 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0179215

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Palmer, Roger (Author)/ Cockton, Juanita (Author)/ Cooper, Graham (Author)
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Book Description Butterworth-Heinemann, 2007. Paperback. Book Condition: Brand New. 4th edition. 380 pages. 9.75x7.50x1.00 inches. In Stock. Bookseller Inventory # __0750668989

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Book Description 2007. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VT-9780750668989

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Palmer, Roger; Cockton, Juanita; Cooper, Graham
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Book Description Taylor & Francis, 2007. Paperback. Book Condition: New. Bookseller Inventory # INGM9780750668989

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Roger Palmer; Juanita Cockton; Graham Cooper
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Book Description Taylor & Francis, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # M0750668989

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Book Description Routledge, 2007. PAP. Book Condition: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Bookseller Inventory # IP-9780750668989

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