Cruise Operations Management (The Management of Hospitality and Tourism Enterprises)

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9780750678353: Cruise Operations Management (The Management of Hospitality and Tourism Enterprises)
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Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike.

A user-friendly and practical guide it discusses issues such as:
· The history and image of cruising
· How to design a cruise and itinerary planning
· Roles and responsibilities on a cruise ship
· Customer service systems and passenger profiles
· Managing food and drink operations onboard
· Health, safety and security

Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.

The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can 'dip in' and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.

* Comprehensive overview of hospitality services and operations written specifically for the cruise industry
* Uses contemporary examples to illustrate the unique aspects of this industry providing a clear understanding of managing operations onboard
* Flexible format enables readers to build knowledge cumulatively or jump in and make use of specific material within a hospitality or tourism learning context

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Book Description:

A complete insight into the cruise industry, from an introduction to the industry, to planning itineraries and managing food and drink operations onboard.

From the Back Cover:

Business/ Hospitality, Leisure and Tourism

Cruise Operations Management

Philip Gibson

"I really like this book. This student-centered text really engages the reader through its presentation and discussion of key concepts through examples, questions, stories and real-world case studies. The book is ideal for anyone wanting to learn more about or specializing in cruise operations management."
- Brian Johnson, Fleet Training Manager, Princess Cruises

Cruise Operations Management provides a comprehensive overview of hospitality services for the cruise industry. The book presents a range of contextualized facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.

Cruise Operations Management is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can "dip in" and make use of specific material and case studies for application within a more generic hospitality or tourism learning context.

Cruise Operations Management discusses a vast array of issues, including:
. The history and image of cruising
. How to design a cruise and itinerary planning
. Roles and responsibilities on a cruise ship
. Customer service systems and passenger profiles
. Managing food and drink operations onboard
. Health, safety and security
Philip Gibson is Program Manager for Hospitality Management at the University of Plymouth, UK.
The Management of Hospitality and Tourism Enterprises Series is edited by Abraham Pizam, Dean and Linda Chapin Eminent Scholar, Chair in Tourism Management at the Rosen College of Hospitality Management at the University of Central Florida in Orlando, Florida, USA. The series takes a comprehensive approach to all aspects of hospitality regardless of sector, managerial function, or geographical location.

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Other Popular Editions of the Same Title

9789380501611: Cruise Operations Management

Featured Edition

ISBN 10:  9380501617 ISBN 13:  9789380501611
Publisher: Elsevier India, 2006
Softcover

9781138143203: Cruise Operations Management

Routledge, 2016
Hardcover

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