Synopsis
Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.
Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
"synopsis" may belong to another edition of this title.
About the Author
Eric Schwarz is Associate Professor of Sport Business, Saint Leo University, Florida, USA
Jason Hunter is a Lecturer in the Athletics Department, College of DuPage, USA
"About this title" may belong to another edition of this title.
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Advanced Theory and Practice in Sport Marketing
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